Earth evolved out of the Plush company, which started on Long Island circa 1968, but somehow moved to the LA area before they faded away by the mid-70’s. Plush was initially famous for their giant amps that had the appearance of Kustoms with the tuck and roll upholstery, but actually had noticeable differences. Under the hood, they couldn’t be more different. They were tube amps, essentially a budget imitation of Fender Showmans, and weren’t half bad if you could snag one that was built on a Monday. As Kustom’s popularity faded, they looked for a new visual hook. After the name change, they briefly cranked out some models that looked like Sunn, then zeroed in on the new kid on the block, Peavey, but first imitated Peavey’s imitation of Fender tweeds, still tube. After that they went for the then contemporary PV look and transistor gear, but withered away in the face of legal action.