come on, man!! You believed all that? In their self-produced biography? You don't think they didn't have say over content in that? It wasn't a 60 Minutes piece done without their consent, I assure you.
There are few bigger Rush fans than me, and I want to give them the benefit of the doubt, but that wonderful document was also a marketing tool for the band!
So they just HAPPENED to start using keyboards in the 80s when keyboards were so big? It's just a coincidence? And the videos of Geddy Lee with his hair styled and pulled back into a pony-tail and wearing a sport jacket? Just a coincidence? Alex in brightly colored suits that Spandau Ballet could've designed? Even Neil's clothes and hairstyles? It was hardly 2112. Heck, it wasn't even Moving Pictures!
http://www.youtube.com/watch?v=W-ZjNl5aOoU
I agree they weren't Depeche Mode, but I don't agree that this was some sort of artistic vision of the band that just HAPPENED to conform to the times and what was popular. Not for a minute!
Dude, they were trying to sell records. Trying to work off the popularity of Moving Pictures during a time when heavy rock was not cool and neither was long hair. I don't know your age, but I was in college/grad school from 1980. And I've been following the band since 2112 was released.
They were trying to make a buck, and a lot of them, like everybody else. They "sold out" and you know what? It didn't work. Their concerts now hardly have anything from Power Windows on. It's 85% old stuff. That's what people want to hear. They are great. They are still fabulous on-stage (I saw them in September again). In some ways, they are bigger than ever, but it's a nostalgia show. They have a lot of integrity -- especially in their early days. They did concept albums when everyone was doing to singles. They stuck to their guns. but...later??
They only backed off the synth stuff because it wasn't SELLING. And it was turning off their core fan base!! I can't listen to Power Windows. Hold Your Fire doesn't even sound like Rush to me. Not just the instrumentation. The song-writing seemed to lose it's way. Collections of very UNmemorable songs. And I love this band! They didn't follow their label's advice in the 70s...but in the 80s, it's pretty damn clear that they were trying to become VERY corporate and mainstream. And it was an epic failure. so they went back to their roots. Their last album is their heaviest, to me, since Permanent Waves.
As I said, I don't even know what "selling out" even means. Everyone wants to make money and people that think that their lack of success means that they have "integrity" are fooling themselves. They're just playing sh*t that almost no one wants to hear.