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Beer for breakfast!

Benjamin Strange

Benjamin Strange

Commercial User
Dec 25, 2002
9,737
310
49
New Orleans, LA
www.ufodeathcult.com
Disclosures
Owner / Tech: Strange Guitarworks
#1
BE10ozcan.jpg


Yes, friends, it's beer loaded with caffeine. That's just what we all need - to get drunk and yet not be able to sleep it off.

Busch press statement said:
Anheuser-Busch’s ‘BE’ Takes Beer to a New Level

ST. LOUIS (Oct. 4, 2004) - B-to-the-E (BE), Budweiser's newest entry in a long line of innovative beers by Anheuser-Busch, is a distinctive new product for contemporary adults who are looking for the latest beverage to keep up with their highly social and fast-paced lifestyles.

As the industry leader, Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. Well balanced with select hops and aromas of blackberry, raspberry and cherry, BE will offer a lightly sweet and tart taste - a great mixture of beer and new flavors for adults to enjoy when out with friends at a club or at a bar after work with colleagues.

Brewed at Anheuser-Busch's Houston brewery, BE will be packaged in a sleek, slim-line 10-ounce can with stylish graphics. BE will be launched in multiple phases throughout the year in markets across the country.

"Contemporary adults thirst for variety and what's new, and our B-to-the-E delivers a beverage that is true to their lifestyles and range of drinking occasions," said Pat McGauley, senior director of New Products and High End Brands, Anheuser-Busch, Inc. "Our new B-to-the-E provides caffeine, guarana, and ginseng in a great tasting beer."

BE will be priced slightly higher than Budweiser and marketed through local print advertising, point-of-sale materials, bar and club promotions and online programs. BE will contain 6.6 percent alcohol by volume.

"We created a great new drink that's outside the boundaries of the taste adults would expect from a traditional beer," said Nathaniel Davis, brewmaster, Anheuser-Busch, Inc. "With B-to-the-E, we've come up with a beer that has a taste with a 'wow' factor at the finish."
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#4
-"Hey you want a beer"?

-"Sure".

-"I got some B-to-the-E".

-"Oh realy"?

-"Yeah"!

-"Well... no thanks. Got any club soda"?

-"No".

-"I'll take a pepsi free".

-"If you want a pepsi your gonna have to pay for it".

-"Just give me something, without sugar".
 
#11
Reverend G-Money said:
Boo Hiss Boo Hiss!! Now now, some of us enjoy the Bud, some don't... It is known that i prefer the "lesser quality" beers and i won't stand for anyone knocking cheap stuff.. :mad:


Except maybe coors... that stuff tastes like garbage...
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Bud is one of the most expensive beers, especially of domestics. That, along with its poor quality is why I don't drink Bud. Coors, as a company, I find appalling.

Good 'cheap beers':

Rolling Rock
Busch
St. Pauli's Girl (I don't know about other places, but I've been able to find these for pretty cheap at discount stores).
 

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