Cigars
Print advertising will only produce 1/2 of 1% return on your investment. The key is to Build relationships with cigar smokers.
1.Work the golf pro-shops in a direct business to business format. Try to become thier supplier if they do not currently sell cigs, or see if the want to outsource thier humidor program to you.
2.Sponsor a hole at a golf tournament.
3.Get involved with every organization doing a fund raiser with a silent auction; give a box of top notch cigars as an auction prize. This is great advertising!
4. Private label / custom label cigars could be a great nitch market. Example: Produce a Box of cigars with the logo of an exclusive Golf coarse on it and give it to th president of that organization as a gift. Then ask him how many boxes he would like to stock at the pro-shop.
You may even consider your own private lable line with your stores logo. These would be the ones that you give away as a promotional piece.
5. Do a cigar of the month club with your clients. This will keep them buying new cigars Frequently if you can manage a database.
6. Have monthly cigar tasting events. Your distributors will generally sponsor this type of event.
7. And for the Cuban connection, check out
www.cigars-of-cuba.com. you can buy havanas reletively cheap and they ship descretely for free ANYWHERE in the world. If nothing else you will get some good ideas from this site on how to ad value to the customer experience.
Art