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Big Brother and the Holding Company
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Look at all the Fender guitars and amps
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Stands to reason, as CBS owned both their record company(Columbia), and Fender at the time, but that's the only shot I've ever seen of Sam Andrew(or James Gurley) without an SG.No FOH, No monitors, curly guitar cables, no pedals, No guitar stands, No guitar tuners (someone gimme an E) No mic'd drums, No stage mixer....there's my youth in a photo.
But you had to be able to play to get the gig, so every band had a reasonable degree of competence as the market was very competitive.