I'd get some hum cancelling pickups, as fretless jazz basses sound great with the bridge pretty much solo (think Jaco).
If you go active, I'd suggest getting a preamp with a mid control. Fretless is all about the mids.
Listen carefully and critically to the bass unplugged in a quiet room. If it sounds a but mushy or lacking that woody tone, possibly think about the dimarzio J pickups. They really push the mid range thing as well.
The other (slightly less glamorous) thing to spend some $$ on, is a good set up from a reputable luthier. Getting the board perfectly radiused plus the action and relief perfect is critical on a fretless because so much of that tone is from the way the string sounds on the board.