I would actually say there's very little, if any, similarity between the business positions of the two companies. HD's net income in 2011 was ~$600mil, Fender's was $19mil. Fender's product range is far wider than HD's, and Fender has lots of non-US products/brands. Fender is nearly half owned by a private equity firm. HD sold 235K bikes worldwide last year -- I suspect Fender sold dramatically higher numbers of its various products. When HD said they were going to focus on their core strengths, you could likely guess what that means -- but Fender just wants to expand (and with this IPO, pay off debt) -- there's nothing to suggest that they see a need to focus (or re-focus) on their core product quality.