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Fender just jacked up all it's prices...

No manufacturer deals in street price (other than Carvin and Mesa).
These prices as always are MSRP.

I don't know about Mesa but Carvin definitely has a list price, just check out their website.

My LB76 costs $3000 retail but I only paid $2000 direct. I thought it was kind of stupid for a manufacturer who only deals direct to have a retail price but it does put it into perspective for the less informed.
 
why do companies make up these "list prices" or MSRP? it's stupid. everyone does it and everyone ignores it. why not just say "it's $1100" instead of making customers perform voodoo math??!!


it's like with cars, I know I can get it for $3k-$5k less, why make me spend an hour haggling it?
 
why do companies make up these "list prices" or MSRP? it's stupid. everyone does it and everyone ignores it. why not just say "it's $1100" instead of making customers perform voodoo math??!!

They also do this so retailers can be competitive. If Fender said that "This Jazz Bass is $1100", everyone would be required to sell it at that price. With an MSRP, they give retailers a MAP, which is the lowest price that an item can be sold for. This gives retailers a little wiggle room on prices so they can get a higher profit margin if needed.
Of course in these times, everyone sells everything at MAP prices and completely ignores the MSRP.
 
it's like with cars, I know I can get it for $3k-$5k less, why make me spend an hour haggling it?

It's not really like that. With cars it's so they can make more money off people who don't know how to haggle.

MSRP is just a way to make them think you're getting something expensive (and therefore good, in the average consumer's mind) at a bargain-rate instead