Genzler Amplification Appoints Audiosupport Its EU-Wide Distributor

Discussion in 'News & PR' started by TalkBass, May 7, 2018.

  1. TalkBass

    TalkBass News Poster

    Mar 12, 2004
    Jeff Genzler, founder and CEO of Genzler Amplification, has signed an EU-wide distribution agreement with Audiosupport in Denmark, who will be warehousing and servicing Genzler Amplification products throughout the EU.

    “We have been looking for a solution in Europe for some time and Audiosupport came up with a solution that fits right into our plans for Genzler Amplification in the EU,” says Jeff Genzler. "We will be able to have all of our products on the ground, giving dealers across Europe a chance to "buy-in" easily, restock smaller quantities at a reasonable price, receive full service quickly, and have our products delivered anywhere in Europe within 48 hours.
    This is a very flexible and agile solution, as well as a great opportunity for us to grow the brand and service all dealers.”

    Morten Larsen, CEO of Audiosupport, adds: “We are pleased to welcome Jeff Genzler on board. Not only is Genzler Amplification a new brand for us, but also the first to fit into our new distribution model, where we will be able to control and build a brand on the European market from the ground up.

    Our relationship with Jeff actually dates back several years, but following NAMM 2018, it became clear to both of us that adding just another brand is short-lived. We needed to come up with a whole new approach to a holistic distribution solution that covers warehousing, logistics, local marketing, sales, service and support.

    Fortunately, Jeff and his team were able to think outside the box, both with a view to innovative business and distribution solutions, as well as avoiding the temptation of just building another generic product line. The Bass Array concept is a great example of this.

    So this is very exciting for us, and we look forward to growing the Genzler Amplificatin brand in Europe, while maintaining brand stability in terms of pricing and availability. We have worked very hard on the pricing for the Genzler Amplification line with Jeff in-order to determine the right price points, and Jeff has a great understanding of the market, which made entire process seamless and efficient. We have no doubt that this partnership will be a great solution for bass players across Europe.”

    The Genzler Legacy
    While Genzler Amplification may be a new brand, Jeff Genzler is no rookie in developing, designing and manufacturing high-end bass amplification solutions. As the founder of the Genz-Benz brand, which has been very popular among bass players all over the world, Jeff Genzler was the driving force behind classics such as the Genz-Benz Shuttle and Streamliner range of bass amps. And now Genzler Amplification is his next generation of innovative products for bass players, as well as acoustic players with the newly-added Acoustic Array PRO amp, which is designed for both acoustic guitar and bass.

    Marikk, Rickman1, SirMjac28 and 15 others like this.
  2. BadExample


    Jan 21, 2016
    Congratulations Mr. Genzler!
  3. Lammchop93

    Lammchop93 Supporting Member

    Feb 4, 2007
    Louisville, KY
    Such great amps! Very well deserved. Congrats.
    SirMjac28 likes this.
  4. BassHouston

    BassHouston Supporting Member

    Jan 30, 2012
    Spring , TX
    Endorsing artist: Michael Tobias Design, Fodera Guitars
    Congratulations and good luck Jeff!
    SirMjac28 likes this.
  5. R Baer

    R Baer Supporting Member Commercial User

    Jun 5, 2008
    President, Baer Amplification
    Congrats Jeff!
    SirMjac28 likes this.
  6. SirMjac28

    SirMjac28 Patiently Waiting For The Next British Invasion

    Aug 25, 2010
    The Great Midwest
    Congrats sounds like a good deal for everyone.
  7. Rickman1


    Nov 26, 2017
    Congratulations Mr. Jeff Genzler on your success with Genzler Amplification. I would also like to say "Welcome Aboard" to, the best "Bass Only" website, with the best information, forums, chat room, and most of all, the best people who know what they're talking about when it comes down to Basses, Bass Amplification, or anything else that has to do with the world of bass players. Respectfully, Rickman1......Keep on Jammin, Peace!
  8. 60bass

    60bass Supporting Member

    Apr 24, 2005
    Charlotte, NC
    Awesome news Jeff. I wish you much success in the EU.
  9. Primary

    Primary TB Assistant

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