very cool, thanks guys. slowgypsy, i was afraid you'd say that! guess there is no such thing as a bad avenue to take.
i was just curious if one worked better than the other. this is my first cover band, and i expect to play a different setting with them. of course some places will overlap, but i figured they would serve two different purposes and was curious if you guys have had better luck with one way more than the other, or if there was a "standard" route to take?
Sorry... couldn't resist
Marketing a band is like a jigsaw puzzle... you just have to start putting the pieces in place. No standard order to it, but a loose sort of order to placing puzzle pieces could be...
Band name, demo recordings, Facebook page, website, email address, press kit, video, etc.
That's the marketing end.... then there's the performance end...
Rehearse, rehearse, rehearse, get at least 2 solid sets worth of material, record your rehearsals and listen to what works and what doesn't from a musical aspect, video your rehearsals and see what works and what doesn't from a performance aspect, etc.
Also, do some research and know what your local market is, where are the venues that are appropriate for the music you play, who to contact at those venues, are there other groups in your area who are similar musically as perhaps you can open for them if they have a following and start building your own, etc.
At the end of the day, a little bit of luck and good fortune is really helpful, but mostly it's a matter of rolling up your sleeve (everyone) and just getting down and doing the hard work.