As someone who works at a small business selling and installing TVs, home theaters and home automation systems I feel like I have a better perspective of how difficult it is to compete with big box stores. Many manufacturers offer a large price break to the big box stores because they buy in bulk. This makes competition hard for two reasons; one, the can afford to sell the product cheaper and still keep a reasonable profit margin and two when they buy in bulk it often puts items on national back order for smaller companies as the large orders are filled first. How is a small business to compete with another store when they are selling it for cheaper than the other store can even buy it, if they can even get it?
Another tactic that we see used often is the bait and switch. They'll advertise something at a ridiculous price and then when a consumer comes in the salesmen are instructed to do all possible to sell the customer up to something more expensive. I understand that this is how capitalism works, but often times what they sell up to is no cheaper than what a small business sells at.
Lastly, are the service plans. A friend of mine a while back called me and told me that he saw a great deal at one of the big box stores and asked if i could match it. Unfortunately it was just not possible because the were selling at a lower price than our dealer cost. When he went to the store they wouldn't let him buy it without the service plan. Apparently it was required to get the price advertised. With that added to the price he was actually paying more than if he bought from us. Service plans are not inherently bad though, but in a situation like that, most big box stores do not have an onsite service center and usually not even in state. In our case though, we are a servicing dealer and if he were to have a problem; instead of sending his product out for service we would fix it at our service center and have it back to him in a few days.
I'm not saying that the people at the stores are bad people or shysters, just trying to shed some light on how the playing field is not exactly level, but riddled with land mines for small businesses. The only way to compete nowadays is to provide something the big box stores cannot... personal customer service. Our store has been in business for over 55 years and has outlasted many big box stores because of a loyal customer base, so it can be done; but it is by no means just a matter of equal competition.
As always, YMMV, IMHO etc. etc.
You're absolutely right. There are land mines for small businesses that the big box stores don't even have to think about. It's been that way for centuries and nothing will ever change it in a free enterprise system.
And while I have had the bait and switch attempted on me at Best Buy, I never have at a music store. And I have been baited and switched far more at mom and pop home AV stores than I ever have at the big retailers. You have the unfortunate distinction of working in a business famous for bait and switch, and I've seen it go on at the big box store level and the small business level. Not so much at music stores. Once in a while you might get someone plugging Monster cables a little too hard, but I have usually not been hassled that way when buying at a music store. But bait and switch is another thing that's gone on for centuries and won't go away.
Any business that offers goods and services for money is only as good as the people running it. I've seen extreme competence at GC and Sam Ash and I've seen complete morons as well. Hey, seen 'em all at mom and pop stores, too! I once had a guy say he can work on my bass, then when I brought it in, he asked me what the heck these EMG pickups were. Needless to say I left with my bass. That business is now closed. It needed to be closed.
I don't know, I just think it's real easy to lump all stores in a chain as being horrible just because your local store is horrible, but it isn't like that. A store is run by people, and people are all different and all at various levels of competence. And you are free to shop at any store you want and not buy from people you don't trust. But if it's a piece of equipment I really want and it's only available at one place, I'm not going to hold it against the manufacturer. They just want their products to be sold. I'll suck it up a little and walk in with my guard up, but I'll still buy it. 10 minutes in a store with an irritating person vs. a lifetime with a great piece of equipment sounds like a good trade to me.
And it has nothing to do with Markbass, either, and it's pretty irritating to keep being called a shill when I paid the exact same price for my Markbass stuff as anyone else. Yeah, I love it. Sue me. Has nothing to do with anything. I'd say that about any equipment with an exclusive. The new Acoustic stuff is going to only be available at GC, too, and I don't like it. Never have. But if you really want a 370 reissue and there's only one place to get it, why should you let the salesman ruin your dream of owning it?
But hey, I can say that because my local GC and Sam Ash stores are pretty good with competent people who don't lie to you much. I know it can't be fun to shop at a store with people who creep you out, and all things being equal, I wouldn't shop at a store that creeped me out. But all things are not always equal and we don't have a chance in hell of changing it.