I'll pick up a Fender every now and then when a gig or group needs one. But I've been playing since about 1970, and I never was a big fan of Fender basses. Every so often I'd hear one that sounded fantastic. But they were few and far between. I really think it takes a combination of player, technique, instrument, and amp to get a Fender bass to really sing. And apparently I never was able to put that combination together for myself.
My main bass is still the Gibson Ripper I bought new back in 1973. It was love the first time I played it. And after all this time there's virtually nothing I want to hear that I can't get out of it with little or no effort. I own several other really fine basses. But that funky old Ripper is still my main 'go-to' instrument.
I have no quarrel with Fender. They can make a fine instrument too, although I think they're getting somewhat overpriced lately. Especially now that you have to spring for the "Select" series in order to get a level of quality that used to be their only level of quality back in the 60's and 70's. (Or maybe it's just me that thinks so?)
FWIW, the closest I've come to an ideal Fender bass was a G&L JB-2. If I ever need another "Fender" I'll most likely buy one of those. Once you get beyond the original design of the P and J basses ("It's amazing how Leo Fender got so much so right the first time!" as the saying goes), I think Leo's best work still came after he separated from his old company.
However, if I were buying a new bass tomorrow I'd probably be getting one of the new Gibson EBs before anything else. Guess that means I prefer the Gibson sound - even if I never really liked the way any of them looked. (With the possible exception of their Victory Bass.) For absolutely elegant looks on or off stage, nothing says WOW! more than a Fender Precision or Jazz. Especially when it has that classic sunburst/tortiseshell combination. Something about that look just says "thoroughbred" to me.