I think we mostly agree here and there. No business can say "we lose $2 on every bass sold but we make up for it in volume" and stay in business for very long. Certainly a bulk of the work seems around cogs or input prices. Yet the price points for all the various levels of instruments seem to be very stable and predictable. To me this signals that the market is mature (duh) and the prices aren't fluctuating much (if at all) even though sales seem largely flat.It was more that I was disagreeing that cost-plus is the general mechanism by which prices are set, not arguing that bass guitars are in any way similar to phones, just using that and software as examples showing that cost-plus is often not the method used, or at least for part of the time.
I'd disagree on that. If a company has a competitor selling basses in a tight market at $100 and due to various factors it's costs are $101 then selling at $101 might result in zero sales, so what the market will bear is an important factor. Obviously it might also seek to lower it's input costs to enable it to sell at $99 again rather than sell at a loss, but if it's not possible to do that in the short term (e.g. it would require retooling and the capital for this isn't available) then selling at a loss for a period might be required. It certainly happens on occasions in many industries.
Although I've given the example above as a low cost production, at higher prices skilled staff are probably more of a factor in the cost of each instrument, and retention of skilled staff can also be a factor for many industries in being prepared to sell at a loss for a period, as laying off and rehiring staff is disruptive, with no certainty of being able to rehire the same quality of staff or get them up to being fully productive if new to your company.
That could be true. I don't really know what 'young people' listen to these days. I probably wouldn't consider it music and just ask them to get off my lawn![]()
I will finish with one other concept that we havent touched upon, and that is the desire for business such as Fender and Gibson to hold margin (not reduce price) in order to avoid undermining brand value.