First thing you have to do is ask yourself if you REALLY want to sell it.....NOW. If you do, then you must guard against acting like you're in love with the darned thing by pricing it too high or "what you think it's WORTH" because Nobody wants to pay full value for anything. .....and Everybody loves "a deal". If you want to sell it fast you have to offer them a real deal. Price it at the price you would consider a "really great deal" if you were shopping for this particular bass. And it will sell fast. If you don't want to sell it fast, why even bother offering it at an impossible price? Stop wasting everybody's time including your own. Resist your desire to price it close to retail even if it's showroom fresh new. Nobody cares. Anybody can pay retail and get better service and a warranty that you can't offer them. How many times have you seen an ad that reads: "I have to get $XXXX " or "I need $XXX so I can pay for my next bass" or "I want to get what I paid for it" or "it's $100 below what you'd pay in a store" Please, give us all a break! Those ads languish for an eternity and the instruments never sell. (There is only one exception: You find an idiot who has more dollars than sense) The only reason anything doesn't sell is PRICE. <<<Read that again. People sell wrecked cars and trashed houses all the time . . .for a PRICE. When the price is right, a buyer is always there. Face it: You're not a store. People want a deal. Get real when you have something to sell. And if you really don't want to sell it, don't waste space with a baloney ad for overpriced merchandise. If your bass is not selling, your price is too high. It's that simple. The current market won't support the price you're asking. Right or wrong has nothing to do with it. Whether your bass is "worth it or not" has nothing to do with it. Either the market will support your price or it won't. Get it? Good luck with the sale!