they don't have the luxury of extra income by way of cheap overseas Ricks or selling parts like MM and Fender.
I bring this up on a lot of Ric threads, but I think the company would benefit greatly by having a budget line produced offshore somewhere.
I realize that they are very protective of their name and instruments and that they are considered premium instruments.
I understand the argument that if they produced a cheaper line (as Squier is to Fender or Epiphone is to Gibson, etc.) they MIGHT lose a little of their elite status.
Hoewever, Squier and Epi certainly have NOT hurt Fender and Gibson's bottom lines, nor have they kept people from feeling that they need a "real" Fender or Gibby or that Squiers and epis are more for beginners, etc. People still consider fender and Gibby the "top of the line" in their respective brands.
If Rickenbacker were to come out with a budget line, they would:
1. Effectively eradicate the market for Chinese (and other) counterfeits.
2. Raise their overall visibility in the market.
3. Compete more closely with other big name brands.
4. Put rics in the hands of newer players and people with less of a gear budget (especially prescient in this economy.)
5. Increase revenues.
6. This wouldn't hurt (IMO) their status as finely made instruments.
7. Start-up costs for having an Asian factory begin producing a budget line would be marginal.
8. They could use their budget line to experiment and research market demand for newer models or the reissuing of older models.
9. Everybody happy!
IMO.