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The concept makes sense, and I wouldn't think less of anyone who used one.
Take your example Jim.....you probably benefit from an unbiased person who will tell you like it is and provide you the motivation and encouragement to reach your goals that someone close to you may not feel comfortable pushing you to achieve. You get motivation from someone who won't slant the advice or program because they feel sorry or close to you.
Personal trainers work for the same reason. They don't go easy on you like a spouse or friend might if you are having a hard time that day in the gym.
-Mike
That's assuming they are unbiased..