Some of those "propriatory" lubes are quite resistant to spray lubes and cleaners. Spray into the back of the pots, use only as much as is needed, and use non-spray when you have it. (I have Deoxit Faderlube in a needle container and prefer Faderlube, now renamed, to Deoxit cleaner.)
Blowing a pot with air to remove dust and then using a little lube is better than saturating dust with cleaner. When you dust at home, do you spray at the dust with Pledge and then let the mess of dust and Pledge sit there?
When working on old amps with controls long discontinued or of a style not easily replaced, I will remove the pot, disassemble it, manually clean the trace, lube the trace, reassemble the pot, and solder it back into the circuit. Unless the trace is cracked, this always works.