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MarkBass strings coming..

#21
SJan3 said:
Markbass Strings are made at our factory in Abruzzo (Italy), using the best selected innovative materials and ultimate quality controls matched with the ancient tradition of master string makers.
Maybe not many people know that since the past centuries Abruzzo has been the motherland of almost all string makers.
The art of string making was born in this beautiful part of the world and many great brands in today's worldwide market can trace their own origins here, it's a history made of skilled hands, hard work, sacrifices and so much genius: typical features of people from Abruzzo.
This artistry and know how have been exported worldwide as well, offering a superior product with exceptional performance, amazing feeling, intonation and reliability!
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That's a nicely written fluff piece for marketing that's "inspired by true events."

I'm legitimately curious as to why they bought D'Orazio, as they didn't seem to have any real name or foothold over here (or anywhere, from the talks I've had with people).
 
#26
SJan3 said:
I get it. You're a GHS guy.
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I'm a fellow musician and bassist first, so let's get rid of any ulterior motive you think I have for commenting.

Personally, I'm very curious to see/hear/play these strings. From the video (which I thought was great), I'm going to guess these are on par with DR in terms of construction methods, so I can make a small assumption that these new strings will react similarly.

But, I've also been in marketing for decades. And when you use phrases like the "...best selected innovative materials" and "...ultimate quality controls" you're doing it in a way that insinuates that everyone else does NOT. We know that's not the case, because everyone claims that.

Secondly, those claims are easy to refute. If they're using just nickel-plated steel and stainless for their materials, that's not innovative. Industry standard for sure, but that's not what they said. And, from looking at the video, they're using hand winding machines. Those are great and require a different skillset than using an automated machine, but far from the "ultimate quality control" that they're touting.

So yeah, it's marketing fluff.
 
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#27
Jon Moody said:
I'm a fellow musician and bassist first, so let's get rid of any ulterior motive you think I have for commenting.

Personally, I'm very curious to see/hear/play these strings. From the video (which I thought was great), I'm going to guess these are on par with DR in terms of construction methods, so I can make a small assumption that these new strings will react similarly.

But, I've also been in marketing for decades. And when you use phrases like the "...best selected innovative materials" and "...ultimate quality controls" you're doing it in a way that insinuates that everyone else does NOT. We know that's not the case, because everyone claims that.

Secondly, those claims are easy to refute. If they're using just nickel-plated steel and stainless for their materials, that's not innovative. Industry standard for sure, but that's not what they said. And, from looking at the video, they're using hand winding machines. Those are great and require a different skillset than using an automated machine, but far from the "ultimate quality control" that they're touting.

So yeah, it's marketing fluff.
Click to expand...

1st, Please don't tell me what I think. 2nd, I'm sure GHS and other string products are guilty of the same fluff. You may be personally responsible for some of it.
But, I'm happy to hear that you're a player 1st and open-minded to a new product.
That said, I simply expressed excitement and curiosity toward a new product that certainly IS related to their current product. BASS!
My expectation is MarkBass will put forth a quality string, hopefully to compete with the best. Now, let's be friends!
 
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#28
SJan3 said:
1st, Please don't tell me what I think.
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Fair enough. Given your first comment - I get it. You're a GHS guy - you'll understand where my assumption came from.


SJan3 said:
2nd, I'm sure GHS and other string products are guilty of the same fluff. You may be personally responsible for some of it.
Click to expand...

I've done my best to explain everything on our end as plainly as possible (and got rid of a LOT of blatant fluff), but there probably is some spin still involved. It's definitely not perfect, but I like to think you can tell what marketing stuff I've written over the "old guard" as it's speaking to the player first.


SJan3 said:
Now, let's be friends!
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...I never thought we weren't? I figured we were having a discussion and, while we can disagree and debate, still are excited that we can talk about this great community.
 
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#29
Jon Moody said:
Fair enough. Given your first comment - I get it. You're a GHS guy - you'll understand where my assumption came from.




I've done my best to explain everything on our end as plainly as possible (and got rid of a LOT of blatant fluff), but there probably is some spin still involved. It's definitely not perfect, but I like to think you can tell what marketing stuff I've written over the "old guard" as it's speaking to the player first.




...I never thought we weren't? I figured we were having a discussion and, while we can disagree and debate, still are excited that we can talk about this great community.
Click to expand...
I agree. So, let's continue to exercise our freedom share, consider and dream.
Happy to have you as a TalkBass friend!
 
#35
Alessandro Cruz said:
Same here. And how crappy they are.
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"Description
Introducing Hartke Bass Strings. Bass players will get nothing less than what they would expect from a Hartke product: Reliability, consistency, and ultra-fast transient response for a brighter, richer, more defined tone"

That says it all, my friend. If you don't want what Hartke's selling, you obviously can't be pleased. Lucky for you, Markbass now offers a full line of bass-related lifestyle products. And strings.
 
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