FullumMusic
Commercial User
- Oct 13, 2022
- 2,010
- 5,688
- Disclosures
- Audio/Music software developer, contracted with a company you've heard of and deving my own stuff.
Yah, like others have said, brick-walling was part of the Loudness Wars that ran from the early 1990s through approx 2015. It's not really a huge issue anymore because of new-ish loudness standards. Using digital maximizers to brick-wall a master is still done, but to less extreme amounts these days because of various Loudness Standards (LUFs/LKFS) on the streaming/broadcast services that sorta kinda negate attempts to brick-wall loudness.
First understand there's a difference between volume and loudness.
Music and Movie/TV streaming services analyze the loudness of the audio of each song/movie using the standard metric for LUFS/LKFS. It's looking at the loudness of the entire audio (full song, full movie), not moment-to-moment. It's basically averaging the loudness over the course of the audio.
So, for example, Apple Music has -16 LUFS Integrated standard. If a song's loudness measures higher than -16 LUFS, Apple Music automatically lowers the playback level so it doesn't exceed -16. If the song is lower than -16 LUFS, some services will boost it to -16 so everything plays back at the same loudness. Other services will just let things be lower than their standard. TV and Radio stations also do this these days too.
Different streaming services have their own LUFS standard level. Also, the USA and Europe have their own standards as well.
This negates the need to brick-wall too much because no matter how loud you get your master, your audio is just gonna be the same loudness as everything else on the streaming service. It does lead to some other problems with people trying to game the LUFs analysis. You hear this a lot in movies where they still want the big explosions to be insanely loud, so they make the quiet parts extra quite to lower the average loudness, to leave a little space to make the loud noises louder. It's one of about a dozen reasons why you can't hear dialog in movies anymore.
First understand there's a difference between volume and loudness.
Music and Movie/TV streaming services analyze the loudness of the audio of each song/movie using the standard metric for LUFS/LKFS. It's looking at the loudness of the entire audio (full song, full movie), not moment-to-moment. It's basically averaging the loudness over the course of the audio.
So, for example, Apple Music has -16 LUFS Integrated standard. If a song's loudness measures higher than -16 LUFS, Apple Music automatically lowers the playback level so it doesn't exceed -16. If the song is lower than -16 LUFS, some services will boost it to -16 so everything plays back at the same loudness. Other services will just let things be lower than their standard. TV and Radio stations also do this these days too.
Different streaming services have their own LUFS standard level. Also, the USA and Europe have their own standards as well.
This negates the need to brick-wall too much because no matter how loud you get your master, your audio is just gonna be the same loudness as everything else on the streaming service. It does lead to some other problems with people trying to game the LUFs analysis. You hear this a lot in movies where they still want the big explosions to be insanely loud, so they make the quiet parts extra quite to lower the average loudness, to leave a little space to make the loud noises louder. It's one of about a dozen reasons why you can't hear dialog in movies anymore.