Oxide shedding is always a problem. Tape machines require frequent cleaning to remove oxide deposits from rollers, heads, and tensioners. If you run a tape through often enough, it gets thinner. Some tapes are better than others.
Tape heads wear down, sometimes unevenly. A service center that I like is JRF Magnetics (
http://www.jrfmagnetics.com/JRF_relapping.html). They are set up to do it right. They have some good information on their site describing how an unevenly worn head affects performance.
The problem is, lapping takes time to send the heads in to get serviced so some studios like to do it themselves. A granite block that is machined flat and diamond pastes are used to lap heads. Ideally you want to check the head alignment and bias often with the aid of a test tape. As the performance decreases, at some point you have to re-lap to bring the head back to spec. Some places to this daily, others will only do this when they open a new case of tape because they are too busy to deal with downtime. Standards vary.