I've never been a big Fender fan. For me they were like the Harleys of basses. Good resale, mass produced, and resting on their name and reputation. But lately I've grown to love Jazz basses. I really got the bug (I think) when the '09 MIM came out with the maple fret boards. I just don't think the rosewood Jazz's sound like a Jazz to me. So I went looking for one, and ended up falling in love with a Geddy. I was able to put it in layaway at last year's price $775.
I was just at a local shop the other day and saw the MIM Jazz I was originally looking for. A LPB, Maple board jazz, set up real nice for $660. It played great, and sounded real good pluged in to a 115 Fender amp. If I would have found this bass before I found my Geddy, it would be mine. But I have no regrets with the Geddy, I'm still trying to find my tone in a band situation, but I've only played it twice so far at rehersals.
I was really looking into getting a Schecter Stilleto Studio 6 a few years ago when shopping for a 6. But nobody had them in stock, and I didn't want to buy without playing first. It really did seem like the best bang for the buck 6 out there. And I like the tone I'm getting from the 2 basses I already own with EMG-Hz pups.
But I think some of the Fender appeal comes with people just knowing what to expect. I've been to a lot of auditions lately, and I've seen the looks on peoples faces when I pull out my exotic top custom. When you show up at an audition, gig, or studio with a Jazz Bass everyone just figures it's all good. So that also (I think) has a lot to do with it.