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New Ashdown bass guitars

Am I the only one skeptical about these?

Who's actually making these basses? The fact that the information isn't included instantly makes me think far east. They don't even mention what body wood they use or pickup specs...

Who the hell is going to buy this for 1k? Can somebody explain why anybody would choose this over a Fender, Lakland Skyline, G&L, Sire... ? I don't see any differentiation...

EDIT: My dumbass didn't scroll down the page far enough specs are there!

SPECIFICATIONS:
BODY WOOD - LIGHTWEIGHT ALDER

BODY FINISH -
HIGH GLOSS POLY

NECK WOOD -
MAPLE

FINGERBOARD WOOD – ROSEWOOD

NECK FINISH -
OIL

FINGERBOARD RADIUS -
10

TRUSS ROD -
2 WAY - ALLEN ADJUSTMENT AT BODY
INLAYS - DOT AND OR BLOCKS WITH BINDING

NUT -
BONE

FRETS NO. -
20

SCALE -
34

PICKUPS -
2 -J STYLE SINGLE COIL

PICKGUARD -
WHITE

CIRCUIT -
NONE

CONTROLS –
VOL/VOL/TONE

POTS -
3 - CTS STYLE 250K

KNOBS –
JBASS STYLE

SWITCH – NONE

HARDWARE COLOUR -
CHROME

BRIDGE -
4 STRING THROUGH BRIDGE STRINGING ONLY

TUNERS -
HIPSHOT LICENSED - ULTRA-LTE CHROME

STRINGS -
HIGH QUALITY - STAINLESS STEEL ROUNDWOUND .045-.105

STRING RETAINER -
STRING TREE

STRAPS -
DUAL DESIGN

WEIGHTS -
3.8KG - 8.3LBS
 
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Am I the only one skeptical about these?

Who's actually making these basses? The fact that the information isn't included instantly makes me think far east. They don't even mention what body wood they use or pickup specs...

Who the hell is going to buy this for 1k? Can somebody explain why anybody would choose this over a Fender, Lakland Skyline, G&L, Sire... ? I don't see any differentiation...
Do you know who Dan Lakin is? That’s the answer.

(Also, I drilled in a bit - the materials are addressed clearly though not the country of manufacture. I assume Asia somewhere; the price works.)
 
The Lo Rider is a nice take on Peter Cook's 7enderbirds, except for the pickups - they really look out of place.
 
Do you know who Dan Lakin is? That’s the answer.

(Also, I drilled in a bit - the materials are addressed clearly though not the country of manufacture. I assume Asia somewhere; the price works.)

So the answer is brand recognition? I guess that's fair as an answer, personally that's not good enough for me to make a purchasing decision. I mean, are you going to preorder one?
 
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So the answer is brand recognition? I guess that's fair as an answer, personally that's not good enough for me to make a purchasing decision. I mean, are you going to preorder one?
Nope. But I do think that when you want to get into a new line of business, landing a recognizable name like Dan Lakin to attach to the project is a normal move. Same thing Sire did, though obviously Marcus has broader appeal than Dan Lakin does.

Solves a bit of mystery, too - I wondered what Lakin's plans were when he exited the business kinda abruptly a couple years ago.
 
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Yep, I'm IN! A cool P/J and a Thunderbird, all with matching headstocks? Dan, you were reading my mind!

Bass-1_0000s_0000_Layer_23_1200x.jpg
 
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Am I the only one skeptical about these?

Who's actually making these basses? The fact that the information isn't included instantly makes me think far east. They don't even mention what body wood they use or pickup specs...

Who the hell is going to buy this for 1k? Can somebody explain why anybody would choose this over a Fender, Lakland Skyline, G&L, Sire... ? I don't see any differentiation...

Um, read the description? Body wood, weight, specs are listed under each. And the price is in pounds, not US dollars. I have not idea what the current exchange rate is.

With 5 year warranty.

No clue as to quality since brand new, but willing to bet Dan and Ashdown are not going to produce crap.
 
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Am I the only one skeptical about these?

Who's actually making these basses? The fact that the information isn't included instantly makes me think far east. They don't even mention what body wood they use or pickup specs...

Who the hell is going to buy this for 1k? Can somebody explain why anybody would choose this over a Fender, Lakland Skyline, G&L, Sire... ? I don't see any differentiation...

If you check out the NAMM videos they are very open about where they are made. They are made in Korea. They are using the same factory that the initial D.Lakin basses were made which is the Mirr factory. Top notch stuff comes out of that factory (Reverend and Duensenberg). The Ashdown website is pretty detailed on specs too. The bodies are alder. I spoke with Dan and he said the quality is equal to the last Lakin basses which were extremely high quality. I have one on order right now. The tough thing is that there likely won't be any readily available in stores in the USA to check out.
 
Good for them. But let's wait a while and see how they show up. Since they are clearly private labeled are they worth it? They look OK but wouldn't run to a mystery maker instead of a known brand.
I'm not saying "pick a lane" either. Let's see how they do. But I'm also surprised that a niche sorta boutique player wouldn't go a little higher-end for basses. Because they have a well-respected and sought after brand in their amp/cab and electronics lines.
Kind of like if Mesa or Aguilar got into the guitar biz. Would they be good? Same answer, depends who actually makes them.
 
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Um, read the description? Body wood, weight, specs are listed under each. And the price is in pounds, not US dollars. I have not idea what the current exchange rate is.

With 5 year warranty.

No clue as to quality since brand new, but willing to bet Dan and Ashdown are not going to produce crap.


If you check out the NAMM videos they are very open about where they are made. They are made in Korea. They are using the same factory that the initial D.Lakin basses were made which is the Mirr factory. Top notch stuff comes out of that factory (Reverend and Duensenberg). The Ashdown website is pretty detailed on specs too. The bodies are alder. I spoke with Dan and he said the quality is equal to the last Lakin basses which were extremely high quality. I have one on order right now. The tough thing is that there likely won't be any readily available in stores in the USA to check out.

To both these points; I don't mean to say that I think these instruments are going to be crap. I'm thinking about this relatively speaking, for example the Sire V7 starts at $600 is half the cost of the Ashdown Gail (899 pounds = ~$1200) or for the same cost you can get an American made Fender.

WHO are these basses for? At the $1000 price point what person chooses Ashdown over an equally priced MIA Fender/Lakland Skyline or at half the cost a Sire, Squire or G&L Tribute? How many Lakin fan boys are there that are looking to purchase a diluted version?
 
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