It never ceases to amaze me that so few bass players - and FOH sound guys for that matter - understand EQ. It's a series of little amplifier segments, divvied up by sections.
Take the cover off the cab. Set bass knob at zero. Set master at something modest, like 2. Play low E. Watch cone excursion. Now set bass at your preferred level of 10. leave master alone. Play low E. Watch cone excursion. It's massively bigger. Hence a lot more volts, hence you've probably got black spot on the voice coil. You could see this if it was a black widow driver by removing the 3 bolts and popping the magnet. I've done it twice, toasted 2 black widow 15s. Did I learn my lesson the first time? No I didn't.
But you don't have black widows. I nearly gurantee, though, that you've overheated the driver. The bottom end will drop dramatically accompanied by a rasping noise.
you don't need 10/10 on the bass control. It'll be be a lot of mud in an attempt to hang with a loud band. If, OTOH, you do need 10/10, as in you're in a reggae band, as Bill says, you need more cabs. A lot more. The driver in the cab you've bought will be a pile of doo doos.