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Opinion on apples 7 for 1 stock split

For those who don't know, apple recently announced and executed a 7 for 1 stock split; what this means is the price of apples shares will be divided by seven, and stock volume will be multiplied by 7.
Apples stock hit a high of about $1100 sometime in the past few years, at the time of typing this apples stock price is about $91.
what is your opinion of this move
 
My opinion: Neutral. Stock splits have no impact on the value of the company. It's just a cosmetic move to make the stock look more attractive (oh look, the price is lower!). But it's really not.

Edit: $1100, are you sure? I thought it peaked at about $700 (which is now the equivalent of $100).
 
I don't have an opinion on the split. But if you already own Apple stock, do you keep the same number of shares or the same value?
Same value and Apple stock never topped $800. When I was 18, Apple stock was around $45, and I had $5000 burning in my pocket that I wanted to invest in Apple. My dad talked me out of it. Ten months later they announced the iPhone. I still give my dad a hard time about that one.

lowsound