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Re-stocking inventory at a store

Rainbow Music has the Fender / Marshall / Mesa / Divided by 13 market and Robert M Sides typically stocks Yamaha and Peavey.

Last time I was in your store, you were loaded with small wattage Orange combos, had a couple used Peavey's and a SWR. I don't know how well Orange sells for you, but carrying their expanded product line (Terror, various cabs and AD200B) and in different colors may work.
 
Since you market is primarily college students. A few things to consider, which I'm sure you already have...

1. More shopping online that your traditional buyer
2. Limited $$ due to college... i.e books, beer...
3. The need to buy/sell/trade gear

With that in mind, I think you should probably carry 3-5 brands.

1 High end brand (with low buy in)
2-3 mid level
1-2 Low end level

High end-Aguilar, Epifani
Mid- Eden,Ampeg, GK, Genz Benz
Low- Nemisis, Hartke, Line 6

Same strategy with basses
High-Smith, Sadowsky (modern and traditional)
Mid- Yamaha, Musicman by Sterling
Low- Ibanez, Yamaha, Squier

I know all of these brands have products at multiple levels.
 
I second (third?) the notion of looking at your competition, especially Guitar Center, and trying to stock the stuff you wish they had in there but don't. Genz Benz, Gallien-Krueger (my local GC is pulling these off their shelves, dunno if that's a nationwide move though) especially the small heads mb200, mb500. My local GC doesn't have the Ampeg PF series, Line 6 (for bass, they have twanger gear), Harke, SWR. Along with the standbys of Fender, and Roland small amps. Oh and the Phil Jones suitcase, love to see that in a store.

I'd love to see Sansamp stuff, especially the VT and BDDI available for trying out since they get so much attention.

For basses you need some bread and butter in there, so Fender and Squier have to be on the list, along with probably Ibanez, ESP, Schecter. Stuff I don't see at GC: Lakland, Spector, Rickenbacker. Short scale basses in general.

A few general wishes from a regular noodler. Have the instruments somewhat setup. I played a sr706 the other day at GC and the G string was about 1/4" higher than the others and no one had bothered to fix it. The sr506 was perfect. Which sounds like a better value to someone off the street? Also, have tuners around. I started bringing my own little clip on neck tuner. Those are a bit pilferable, but a nice pedal you can plug into to tune up a bass to test would be really handy while comparing basses. Oh and have at least one bass strung with flatwounds for people to try, my GC doesn't have ONE so I've been waiting for a used one to come in to at least try before I lay down my $s on a set of flats.

edit:

Oh and you can manage it, having the Carvin amps in store as testers would be AWESOME. Dunno if that's feasible though. You'd be a hero among us for pulling it off! :bassist:

edit:

Oh and the Ibanez Promethean stuff.