Hmm. I do think the gain settings on a Rumble does affect the speaker level to some extent, but I've never heard major changes in speaker level when adjusting the gain control. Also, a Rumble works fine with the gain level set to zero. To quote from the Rumble talk on Gain staging:
The input GAIN control on Rumble V3 is essentially a variable input pad (like Active/passive or –dB switch seen on other amplifiers). We chose this over the typical fixed gain stage with pad switch in order to take advantage of the increased dynamic compression effect of the VINTAGE and OVERDRIVE circuits that benefit from higher signal/gain levels.
This seems to mean that the gain control is at least partly there to control the signal level to those circuits.
However, I freely admit to being completely out of my depth here.