And back in the cheap credit days (when the race-replica 600 and 1000cc GSXR's, R1's, etc. FLEW out the door to the Future Organ Donor crowd, as well as all kinds of discretionary purchases), the local Sam Ash here in Nashville (I remember
Sweetwater ads as well) would damn near finance drumsticks and picks, much less instruments.
That went away, then COVID comes along with a huge bump UP for the zillions of stay-at-home folks. Sales went crazy, the manufacturers were running flat-footed to try and keep up . . . . and then it STOPPED. Supposedly FMIC had millions of dollars in orders dropped overnite, and retail was suddenly overstocked against a huge demand that almost went away as fast as flipping a switch.
The whole industry got caught out, and the chips are still continuing to fall. GC is still treading water.
The interesting thing is that most all the manufacturers are stealthily moving towards direct sales. Here in Nashville, there are several Gibson dealers . . . . and downtown is the Gibson Garage, a factory store, full of really cool stuff that their dealers can't get unless they buy them on the Gibson Reverb Store. Hmmm . . . .
In the long term, it will be interesting to see the landscape for the Gibsons, Fenders, Yamahas, etc., to see HOW they make up for the thousands of pieces they make for a shrinking customer bases vs. a factory direct model. I have no way to imagine how selling direct will replace the thousands of pieces they push out to dealers.