I apologize for the snark. It looks like a great product achieving the success it deserves. It ought to have a better website though, which these days isn't at all hard to do.
You see a lot of merchants in the bass world with really outdated sites. I think it's often just something that's easy to put off and not really about money. At some point though it's got to start having negative consequences. I bet lot's of people have had this thought: "Would I let a shop work on my instrument if they can't do any better than this with their online presence?"
I think reputation precedes websites. Here is one of, if not the most reputable luthier in Chicago’s site. The wait can be weeks long with him but he’s ain’t hurting for business.
Link Removed
No website is going to attract a ton of business anymore. Not with online reviews. You can put up a site still hosted in geocities with 1,800 five star reviews and be fine.