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Someone wants our domain name

If they registered a company and firmed up a name without a web address already secured, one of two things happened:
1) Digital is not an important part of their business so domain name is secondary
2) The already have an alternative (like concretebluesclothing.com) so their business is not hinged on getting one specific domain

I agree, but there could be a third option, they simply blew it on that point.

The domain is most likely worth less than $500 to them. The site gets no traffic today (300 UVs/mo = nothing in the digital world) and since the business is new, it is the same work to establish an alternative name than it is to buy someone else's domain.

300? I'm surprised it's that high! LOL!

Ask for their offer, laugh, and then move on.

Agreed
 
The domain is most likely worth less than $500 to them. The site gets no traffic today (300 UVs/mo = nothing in the digital world) and since the business is new, it is the same work to establish an alternative name than it is to buy someone else's domain.

Respect, but I disagree. The number of hits now has no bearing whatsoever on the value to this company. And while establishing an alternate name is equal work, there's nothing like the "Real Thing."

While the million $ post was cute, my dead-serious response would be "The domain is available for purchase for $100,000." Let them counter if they don't like the price.




When I have something unique that cannot be replicated, and someone wants it, its value to me, for the purpose of negotiation, is nearly immeasurable. If the person who wants it declines, whatever... I still have it.
 
I'm saying he can do what he likes. The fact that he's a good guy means you'll get a share or whatever, but it's his deal. It's like if you solely held title to a van the band used. Maybe you have an arrangement regarding finances maybe not but when it's time to sell no one else needs to worry about it/be involved in the deal.

Right, I get what you are saying, but he came to us as he views it as a group decision. And he has asked me to draft the response. While I know things can go off the rails when money is involved, it won't in this case.
 
Respect, but I disagree. The number of hits now has no bearing whatsoever on the value to this company. And while establishing an alternate name is equal work, there's nothing like the "Real Thing."

While the million $ post was cute, my dead-serious response would be "The domain is available for purchase for $100,000." Let them counter if they don't like the price.




When I have something unique that cannot be replicated, and someone wants it, its value to me, for the purpose of negotiation, is nearly immeasurable. If the person who wants it declines, whatever... I still have it.

Agreed. Although I am going to have the, make the first move, with regard to a dollar amount.
 
Not necessarily, if they really want it they will make some sort of offer. Judging by the cart before horse approach that got them scrambling for your domain name they might offer plenty or nothing like its worth to you.

Rebranding isn't to be taken lightly. You have been a long time in the market with a memorable name. It stands to reason that a good portion of your success is due to name recognition from random boozehounds remembering a good night out months or years ago and boosting attendances.
 
Agreed. Although I am going to have the, make the first move, with regard to a dollar amount.

No, you don't--even If they ask you, you don't. A major tenet of negotiations is "make the other guy show their hand first." If you throw out a number and it's less than they're willing to pay, do you think they'll come back with a higher number?

Nope, they'll snap it up and smile. So don't do their job for them.

I've sold dozens of domains over the years, and had a good amount of opportunity to figure out what works, and what doesn't. I've imparted my advice earlier in this thread, so I'll leave it at that. Good luck, and let us know.
 
A major tenet of negotiations is "make the other guy show their hand first.".

I know, I know.......

My other post should have indicated they need to make the first move, make and offer, what have you. Either a typo of a weird autocorrect makes it look like I was going to toss out a price.

Of course not.

I'm a freakin' Realtor........I negotiate all the time, I know how this gets done. ;-)

What I have been after all along is an idea of market value, as I have no benchmark. And, I think the bottom line is - it's worth what they are willing to pay.

So, we need to find out what that is.

I'll report back.
 
Right, I get what you are saying, but he came to us as he views it as a group decision. And he has asked me to draft the response. While I know things can go off the rails when money is involved, it won't in this case.

cool. in that case if it were me i'd sell if i could get 1000 out of it. your number may be different but here's the thing- you didn't go looking for a buyer so you name the price and that's the end of it.

there's what it's worth to them and what it's worth to you. you're in the strong position of not needing to worry at all about what it's worth to them.

if you were soliciting buyers all the talk about market value would apply.
 
+100 to those saying you don't post your 'for sale' offer first in these circumstances. That's potentially setting you up for making much less than you deserve. Unfortunately, I don't think the OP will be offered that much for the domain name.
 
Do you believe a domain that is getting 100K organic UVs a month would have the same value as a domain that gets a negligible amount of traffic?



No but that's irrelevent.

The Op's current traffic figures aren't of any importance to the buyer because it is two completely different marketing approaches. The OP only gets the traffic they do because they're a small local band doing the small local thing.
they're not nationally advertising like you would expect a designer Jean company will do. The company will hire a web designer and he will maximize search engines and traffic flows, where as the OP just uses it to get shows/promote shows.

Its just not relevent at all to the buyer.
 
No but that's irrelevent.

The Op's current traffic figures aren't of any importance to the buyer because it is two completely different marketing approaches. The OP only gets the traffic they do because they're a small local band doing the small local thing.
they're not nationally advertising like you would expect a designer Jean company will do. The company will hire a web designer and he will maximize search engines and traffic flows, where as the OP just uses it to get shows/promote shows.

Its just not relevent at all to the buyer.
It may not be relevant to the buyer in terms of wanting the name or not. However, it is absolutely relevant in terms of valuation. SEO is insanely expensive (to do it well) and domains with existing high organic traffic are inherently worth multiples of domains with negligible traffic.
 
It may not be relevant to the buyer in terms of wanting the name or not. However, it is absolutely relevant in terms of valuation. SEO is insanely expensive (to do it well) and domains with existing high organic traffic are inherently worth multiples of domains with negligible traffic.

Yeah but that doesn't make any sense....they're not going to share traffic. The people (be it 300 or 30,000) that visit the website for the band.....aren't going to visit it at all once they're notified its not the bands site anymore.
of course there will be a few peeks of curiosity.....but I hardly would count that as "traffic" in any quantifiable sense.
I can see it being a factor if the site is being bought by a competitor in the same business...but I just don't see how that's relevent in this case.