Why does the myth that size matters, still exist?
The main reason is because size does matter and
the ways in which it matters is not a myth; its acoustical science / physics.
If you are designing a speaker cabinet for a single speaker (1x10 or 1x15), one of the parameters you will be using is the “Equivalent Compliance Volume” designated by “Vas” in the T/S parameters of a speaker. That’s the minimum volume of air required in the speaker cabinet to allow the speaker cone to move freely, measured in typical volume units of cubic feet, cubic meters, or in liters. The larger the speaker diameter, the larger the cabinet required for that speaker to reach its optimum performance without being overly damped by the air in the cabinet. The reason the larger dia. speaker generally needs a larger cabinet is because the larger dia. speaker generally moves more air if driven with the same power as a smaller dia. speaker.
When humans hear the difference in a larger volume of air being vibrated vs a small volume of air being vibrated, they might use the terms of “lower”, “deeper”, or “thicker” for the large volume of air, when the frequency of the vibration is exactly the same as the small volume of air.
We all know the volume of air being vibrated makes a difference. If it’s a large volume of air being vibrated at a high sound pressure, you can feel it.
If the volume of air being vibrated didn’t matter, we would all use speakers the size of our in-ear monitors and carry them in our pockets to the gig.
Back to the 1x10 vs 1x15 cabs. Many like the (usually) higher frequency reach and quick response of the 1x10, but also like the volume of air that can be vibrated by a 1x15. Solution? 2x10, 4x10, 6x10, 8x10.
So, when people start describing how they like a 15” speaker better than a 10” speaker, or visa-versa, they aren’t talking about each speaker hanging from a wire in an anechoic chamber, they’re talking about having heard each speaker size in a cabinet optimized for each speaker, and they are often using terms that describe the frequency of each cabinet when the difference they hear is primarily due to the volume of air being vibrated, not the frequency it’s being vibrated.