Rotos, D'addario, and Dean Markley were all popular back then in my neck of the woods.
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...the closest thing to the original Fender flats from 60s and 70s are the GHS Precision Flats, which makes sense for the fact GHS was started by people from V.C. Squier.
That sounds familiar somehow. . . . . sort of like this "Post-pandemic" situationIn the US Rotosound seemed to switch distribution every six months and many local stores could not keep up, for that reason outside the major cities a lot of other brands were on the shelves instead. The string market was largely guitar strings as bass strings were generally only changed if one was broken or became unraveled or unplayable. Bass strings were about the same price than as now or really expensive in 1970 dollars. La'Bella, Black Diamond, Gibson, Ernie Ball, Dean Markley, Squier, GHS and many others came and went over the years. There were also large music one stop companies that provided regional and national sales that had house brands as well as several major chain stores that had their own label strings like Sear's Silvertone. Many guitar manufacturers also marketed strings like Gibson, Martin, DeArmond, Guild, Dan Electro and Rickenbacker.
The local "music store" could have been many things in smaller communities from a pawn shop, pharmacy, TV or appliance store, piano store and they would stock whatever strings that the local music drummer [salesman] had on offer. Sometimes these drummers were salespeople for national or regional companies and other times they had trucks or vans filled with sundry goods* that they would inventory and stock often paid out of the register or by check on the spot.
*any type of musical good from strings picks, capos, metronomes, reeds, rosin and other small musical accessories.

In the US Rotosound seemed to switch distribution every six months and many local stores could not keep up, for that reason outside the major cities a lot of other brands were on the shelves instead. The string market was largely guitar strings as bass strings were generally only changed if one was broken or became unraveled or unplayable. Bass strings were about the same price than as now or really expensive in 1970 dollars. La'Bella, Black Diamond, Gibson, Ernie Ball, Dean Markley, Squier, GHS and many others came and went over the years. There were also large music one stop companies that provided regional and national sales that had house brands as well as several major chain stores that had their own label strings like Sear's Silvertone. Many guitar manufacturers also marketed strings like Gibson, Martin, DeArmond, Guild, Dan Electro and Rickenbacker.
The local "music store" could have been many things in smaller communities from a pawn shop, pharmacy, TV or appliance store, piano store and they would stock whatever strings that the local music drummer [salesman] had on offer. Sometimes these drummers were salespeople for national or regional companies and other times they had trucks or vans filled with sundry goods* that they would inventory and stock often paid out of the register or by check on the spot.
*any type of musical good from strings picks, capos, metronomes, reeds, rosin and other small musical accessories.
I started n 1977.
Back then, my two real choices were GHS Boomers and Rotosound Swing Bass. Rotos had blown up as everyone went crazy for Chirs Squire's 'Roundabout' tone (which also sold a lot of Rickenbackers), and of course, they were developed with Joh Entwistle, which gave them even more cred.
Ernie Ball was round in bass strings, but some guys were a little gun-shy of them. EB always had strings made under contract, and the batch to batch consistency could swing quite a bit, according to what was said on the street. Markleys were around too, they were riding high on the acoustic guitar boom back then and they delved into bass strings. And Fender and Gibson both offered bass strings, which I never remembered selling at all.
Boomers were (are) great strings, and back then all the dealers had these big wooden boxes full of Bass Boomer singles, so you could build any gage set you liked. I know I experimented fruitlessly with big D's and G's. and I did have some customers for Brite Flats. We even had a customer that only wanted tapewounds, but I made someone else wait on him, creepy.
Rotos were the ticket then, though. Real bright, imported from the UK, it's what all us cool guys played.
You have to bear in mind the 'Bass Guitar Market' then is a fraction of what we see today: Far fewer instruments, amps, amd accessories. I'd have killed back then for Squier and a Rumble back then. I started out with a Gibson Ripper, a Peavey Mk2 Bass head and 215BW cabinet. More than a grand (!), and you couldn't pick all that up with one hand !
Today . . . . I had that same back in time feeling, so I often string my 4-string Jazz up with Fender 7150 'Pure Nickel Roundwound', supposedly the same string as OEM in the 50's and 60's. I'm a nickel guy, so these are right down my alley, and possibly sound just a bit warmer than the 8250 Nickel-Plated Steel Roundcores they use as OEM today, but not a big difference.
Awesome posts![]()
Carlos Pavicich seems like a reputable brand and, apart from having not found any mention of the endorsement by Sklar hisself, it looks true enough to me:Does Leland Sklar still use them? (@Jon Moody)
I ask that in all ingenuity because I saw a set called Leland Sklar from the French brand Carlos Pavicich (good custom strings btw). Is this true or is this a misuse of his name?
Invalid Link Removed
Carlos Pavicich Custom Strings Leland Sklar Signature - Eastgate Music
https://www.amazon.com/Electric-Bass-Strings-Leland-Sklar/dp/B077WK189V
...Now you know!As far as I know, Sklar doesn't endorse any "signature set" by any other company.
That was my early introduction to electronics, fixing our old TV and Mom's HI Fi. In our neighborhood there was Ray's Drive In convenience store that had cold drinks, beer, candy, snacks, cigarettes, a huge tube tester and a selection of tubes. Many times I pulled out tubes, wrapped them in a towel and rode my bike to test tubes, buy a needed replacement and treat myself with an ice cold beverage or other treat with the change.bassbrad jogged a memory loose: For lots of guitar players in small towns, buying strings meant going to the drug store to pickup a set of Black Diamonds. Also, in a world where the black and white TV's were all-tube chassis (besides the picture tube), drug stores sold lots of tubes and often had the big tube tester by the door to check your old one . . . . and your new one.
I have two Squire 70's Classic Vibe basses. (1-P, 1-J)
I was thinking that when it comes time to change strings, maybe I would stick with the 70's theme and use brands that were popular back then, so I started doing research.
(I have an appreciation for lots of string sounds, so the variations between various strings/companies wouldn't be an issue)
Granted, my internet searches are often "hit or miss", but this time was weird, it all went sideways on me.
I expected Ernie Ball to have been a popular string in the 70's, but can't find anything more than "they were making strings" since the 60's. Nothing to even hint that they were downright popular back then.
Based on what little I found, Rotosound ruled the Earth back then, while other brands simply existed. (Ernie Ball being the only "other" brand)
Also, I tried to get find out who/when Nickel wound strings came into being. According to search results, "they came out in the 70's".
I'm looking for more info about this.
If someone was working in a music store back in the early to mid 70's, what brand(s) of bass strings would they make sure to keep in stock.
...Now you know!![]()
Whoa, I'm JUST old enough to remember that! The one in my local store was yellow I believe, and it had a crude drawing on it of a little girl saying something like "my daddy fixed our TV himself" . I had totally forgotten about that. (I was born in 64)bassbrad jogged a memory loose: For lots of guitar players in small towns, buying strings meant going to the drug store to pickup a set of Black Diamonds. Also, in a world where the black and white TV's were all-tube chassis (besides the picture tube), drug stores sold lots of tubes and often had the big tube tester by the door to check your old one . . . . and your new one.