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Subway cabinet marketing - a question for agedhorse

gln1955

Supporting Member
Aug 25, 2014
12,885
61,908
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Ohio, USA
Legacy.mesaboogie site

Vs

Gibson.com site

The legacy.mesaboogie site has all the info. Not sure why the Gibson site doesn't. 🤷‍♂️

In any event, I never looked at that Gibson site before. I always went to that legacy Mesa site, which has a very good look.
Yes, the legacy site is what I'm familiar with. The Gibson site was the first thing with a Google search.
 
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I was just looking at the Mesa web site and noticed that all of the pages about the Subway cabs have no performance specs. Nothing. Not even wattage or impedance. there is plenty of marketing speak. Has the sales team totally take over? This is not a good look.

https://www.gibson.com/products/mesa-boogie-2x15-subway-vertical-bass?view=mesa
Ummm, they better not have or somebody gonna get hurt real bad...

Legacy.mesaboogie site

Vs

Gibson.com site

The legacy.mesaboogie site has all the info. Not sure why the Gibson site doesn't. 🤷‍♂️

In any event, I never looked at that Gibson site before. I always went to that legacy Mesa site, which has a very good look.
Hmmm, I was working on this last week, trying to get the sites sorted out. Looks like it got worse, not better... 😳
 

This 2x15 Holds Court and Doles Out Justice for All Involved​

For those who want the biggest, baddest, most Toneful, but also most surprising, here is the Subway Ultra-Lite's best ambassador. The experience of hearing the 2x15 Ultra-Lite is only slightly eclipsed by picking it up… with one hand. We invite the Challenge; bring on the box that delivers this sonic depth, girth, chesty punch, detail, accuracy and circumference that can literally be carried out of the room in one hand, and we will submit. Until then, we will proudly feel we've hit the mark when it comes to big cab performance and unbelievable portability. Whether providing the foundation in a stripped Rock Trio or Quartet, holding the band together in a dense R&B collective or laying down a monstrous groove in a modern Funk or simple Country testimonial, the 2x15 holds Court and doles out justice for all involved. Obviously all the same principles apply in regards to mixing and matching different speaker sizes, but frankly after hearing the 2x15 Ultra-Lite, little else stands a chance of impressing. It's really that good.

My cues that this is AI generated copy is that Rock Trio, Quartet, Funk and Country, among other language, is capitalized. Sad for Mesa.
 

This 2x15 Holds Court and Doles Out Justice for All Involved​

For those who want the biggest, baddest, most Toneful, but also most surprising, here is the Subway Ultra-Lite's best ambassador. The experience of hearing the 2x15 Ultra-Lite is only slightly eclipsed by picking it up… with one hand. We invite the Challenge; bring on the box that delivers this sonic depth, girth, chesty punch, detail, accuracy and circumference that can literally be carried out of the room in one hand, and we will submit. Until then, we will proudly feel we've hit the mark when it comes to big cab performance and unbelievable portability. Whether providing the foundation in a stripped Rock Trio or Quartet, holding the band together in a dense R&B collective or laying down a monstrous groove in a modern Funk or simple Country testimonial, the 2x15 holds Court and doles out justice for all involved. Obviously all the same principles apply in regards to mixing and matching different speaker sizes, but frankly after hearing the 2x15 Ultra-Lite, little else stands a chance of impressing. It's really that good.

My cues that this is AI generated copy is that Rock Trio, Quartet, Funk and Country, among other language, is capitalized. Sad for Mesa.

Where did you find this???
 
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I had no idea, not my writing styled for sure…

I guess I better watch my back ;)
It's more the style of Nordstrand for sure. They have some pretty wild copy on some of their stuff. Ya'll haven't stolen any of their employees recently have you? 🤣

Example:

The Nordstrand Tone Drop, yes this really is the copy for it on their site.
Warning, once you've read it, it can't be undone

You find yourself stage left, threatened by the condition of representing the low end position. Between harsh lighting and the energy of the crowd, you can see the crest of the event's climax percolating in the sinews of the sonic scald deflecting between crowd and artists. The tune you are playing has reached its pre-peak point; that place where a song deteriorates into a fragmented soup of an interlude barking at the feet of a beast clawing for catharsis. This is an integral point—a song's inner animal approaching the peak, the hook, the drop. Less experienced players might shrug at the chance to excavate such a mine of possibility. They'll do nothing for the requiem of sound—zero manipulations of tone for the enhancement of the ridge to come. That, or they might not see it at all. Catching a chance like this requires a trained ear, an eye for identifying the particular way a song bubbles and bounces in a space whose primary occupant is vibrating human flesh. It comes down to having the courage and knowhow to accept the invitation, and enact a significant interruption that might take the atmosphere you are inventing to an opaline persistence: a place somehow both dark and vibrant.


However, you are no naive tone brute. Equipped with the Nordy .047uf-.1uf double tone pot, you have the capacity for a radical drop. Alongside drums, guitar, vocals, etc., you are working your way toward to the doorstep of what exegesis cannot even begin to describe. The critical point is on top of you now, and the center will not hold. You have a few choices: you are already filtering a middy density through the .047uf cap, and it is doing a fine job of retaining an acceptable tonal shelf life. You couldstay there—dial in a comfortable buffer to moderate the eye of the climax just over the ridge, and sleep soundly in the conviction that you've played well. But no… this will not do. You need to go visceral; to dig the muddy underwidths where mid-level ground bleeds a dark, rich murk. So you burn all bridges leading to the high end, draw the head of the .1uf cap, and dive head first into the electric swamp. However, to top it all off—consider one last move: roll off caps so that pure signal is carved by only a sliver of .1uf tar, and the animal will turn over its pineal eye.


And bingo, you have it! The crescendo you've been waiting for has become contiguous with the skin of the tune, and the fragments of the interlude adjust perfectly on the vertebrae of catharsis. You hit the critical note, the drop, blood boiling with loss of self, and there it is: the Resonant Peak. It is a tonal ridge so reactive only Thelma and Louise might know its true gravity. Everything is perfect, strangely fateful, and slow. But like all things, change spills into whatever is next, and you carry the song to its end without crisis, happy about the contribution you've made to the portrait of what it means to exercise the deep end of tone.