I voted 'no' but I actually think both choices 1 & 2 should apply. I don't think 'endorsers' should be able to post new threads/unsolicited info (advertisements?) along the lines of 'I just tried the new Wombat treefiddy and it buries the competition'. If I want to read an ads about Wombats I'll go to their web site. But I also think that if the info is solicited then a disclosure must be made.

and have him take shots at the competition. Along with intercepting purchases when people post should I buy A or B and he jumps in with, you should really buy C because I used to be with A and they are too expensive and........