Since you're asking for feedback, my advice would be to ditch this website and everything and everyone associated with it. I have no doubt that there are valuable tips in your book but the tone and approach cheapens that value and undermines your credibility.
This website is your personal brand. You'll need web designers to build the site and maybe copywriters for the text but you need to take control of your personal brand and own the message and how it is presented. Take a look at how other great players/authors/instructors like Ed Friedland, Victor Wooten, Anthony Wellington, Anthony Vitti and countless others present themselves and their personal brand on line.
There should be much, much less text on your website. Just hit the key points and the value that players will gain from your book. Post up some samples - I shouldn't have to give you my email address for that. Add some sample videos that showing some of your tips. If the free content has value, people will be more inclined to go ahead and purchase the book.
Hope that helps.
This + 1,000,000 I have spent most of my adult life in sales and marketing and this post while still missing some key basics is pretty dead on.
Your page definitely has that "Oh it's another internet scam to get my money" Look.
I closed it as soon as I opened it, I honestly didn't even look at the first word. It screams scam and leaves me feeling like I need to check my wallet pocket to make sure that it's still there and wasn't just stolen.
You know that dirty feeling of being scared that someone just tried to rip you off.
PERSONALIZE your page, use friendly colors (Study what colors create certain moods) Red and white make me think WARNING WARNING WARNING WARNING.
SCAM SCAM SCAM SCAM SCAM
ALERT ALERT ALERT ALERT
RUN RUN RUN RUN RUN RUN RUN
TROUBLE TROUBLE TROUBLE
Your teaching bass, I'd maybe think soft neutral colors deep colors, wood colors, things that bring comfort, and inspire deeper thought, deep greens browns of different shades, and earth tones.
Show a nice picture of yourself, I want to know who it is that I'm about to invite into my home and wallet.
Dress professional in your photo, be sure to casually have a very nice bass in the photo make me want to learn from you and in essence make me want to know what you know.
SHOW SAMPLES, SAMPLES SAMPLES SAMPLES SAMPLES SAMPLES.
I'm not buying anything I can't try out first.
And if you can't spare at least a decent few samples that leave me desperately craving more. That tells me that there must not be very much information available to begin with.
Not your best stuff but make it good and make it count. Show me why your method is much easier than me just sitting looking at the countless videos online currently for free.
I could go on and on but I have to get back to my kids, good luck to you and advice is never free, I'll need a free copy of your book and video in the mail by weeks end thanks
