A big company making decisions so easily? No way.And that same discussion done right…
Dick in marketing: He Jim, we need to make a revision to our Jazz bass.
Jim luthier in charge of design: Why, what’s wrong.
Dick: We’re getting focus group feed back where consumers would like the bridge cover to completely hide both the bridge and pickup.
Jim: We’ll, I guess making a bigger cover is out because of the tooling change required. Looks like we’re only off by about a quarter inch. How about we move the cover 1/8” closer to the bridge and move the pickup 1/8” closer to the bridge. That way we can hold our bridge location, not create any intonation problems and not have a noticeable impact on the bridge pickup sound.
Dick: You’re the luthier, if that change keeps the sound intact while correcting the consumer concern and doesn’t increase tooling, material or labor costs it sounds like a winner!
There needs to be a marketing meeting, a luthier meeting, 3-4 meetings of both together, another meeting between both groups that involves at least one but not more than three vice-presidents. After all is sorted in these meetings, the VP(s) need to meet with the president (and CEO if split positions) and their trusted VPs. If all is still good, it will need to be reviewed by the Board of Directors. If the BoD have thoughts, go back to square one by way of meetings in the opposite order.
Unless the company is Gibson; then all bets are off on process.

