I've been told to use contact cement. My dad owns an ATA case company and uses contact cement to adhere the ABS, fiberglass, metal or vinyl to the plywood.
I find contact cement to be messy and I used 3m super 77 when I retolexed my head. I ended up deciding the funky color looked stupid and a few months later, I peeled it off to use a more traditional color. When I peeled off the original tolex, it came right off. When I peeled off the tolex I applied with the super 77, it was hell to get off. Even using flat tools and a heat gun, the hold ended up pulling up some of the plys of the plywood. I needed to fill them in.
I also find the 3m super 77 spray is much easier to spread out.