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Trace is Toast

Discussion in 'Amps and Cabs [BG]' started by Peter Squire, Mar 24, 2005.

  1. Heard this over at the EB forums.

    Trace Elliot is finished. After Gibson bought them out, apparently they struggled to gain respect in the market after the issues with their quality that occured after most of the original team left the company (some for Ashdown, some to make PA's etc.)

    Gibson is getting a beating on this one.
  2. I was about to post asking about the Trace Gibson takeover-

    am i right in thinking that Ashdown's UK products are made in the factory that produced Trace Elliot?

    was the Trace sellout to Gibson just a sale of the name?
    ie. a chance to make money as Gibson were offering to buy it.

    I wonder if in the future the Trace name gets bought back by Ashdown associates- much in the same way that Stuart Spector regained the Spector name.
  3. Sutton


    Mar 3, 2005
    Plainwell, MI
    Common thing. when the big companies eat up the little companies, the little ones go to hell.
  4. tekhna


    Nov 7, 2004
    I hope Ashdown brings trace back. They are tonally similar to me in a lot of ways. Anyone else think so? I can understand why Gibson finally killed the line, jerks.
    You saw this posted over at the Ernie Ball forums?
  5. john turner

    john turner You don't want to do that. Trust me. Staff Member

    Mar 14, 2000
    atlanta ga
    from what i understand, ashdown's ties to trace elliot are not that strong - a former sales manager or something. then again, i'm not certain, so i'm sure someone more in the know will correct me :)
  6. tekhna


    Nov 7, 2004

    Now that I check the EB forums, that seems somewhat right. That the engineering team isn't involved in Ashdown.
    Seemingly their manufacturing director.


    (Huge link, oops)
  7. My understanding (and i could be mistaken on some detail) was that one of the original Trace designers (can't remember his name off top of head) left the company to start Ashdown.

    Thats all - there is a clear commonality between the two brands because a lot of the technical knowledge used on Trace went into the first Ashdowns. They are not associated in any other way.

    If I remember correctly, the Sales Manager you talk about JT left to start a new PA brand. I doubt that Ashdown will use the Trace brand - they are tonally quite close anyway. What I think would be quite cool is if the Ashdown came out with the UV light on their heads to give a nod to the original inspiration.

    I play one of the early Ashdown combos (ABM 400 210T) and the workmanship and quality is quite exceptional. Except for their issues with the vinyl finishing on the box, I can't fault the amp in any way.
  8. Kelly Lee

    Kelly Lee Yeah, I'm a guy! Supporting Member

    Feb 17, 2004
    Marana, AZ, USA
    I thought that was already common knowledge. I talked with one of the guys at Gibson probably a year ago and was told that Gibson had no future plans for the Trace line and it was for all intent and purposes dead.

    The guy that formed Ashdown is Mark Gooday. He was at the time of the buyout the managing director and co-owner of Trace. Here is a link to the Ashdown story were Mark talks a little about what happened: The Ashdown Story

    Gibson sucks! :spit: :mad:
  9. Mark Gooday was one of the original Trace design engineers (and I believe one of the company directors). When Trace sold out to Gibson, Mark, along with some of the other Trace guys started Ashdown. They are a great bunch of people and sorted a problem with my ABM 500 Evo 11 within 24 hours. Mark has even offered to repair my Trace combo which I inadvertantly blew up in spectacular style. Oh , and IMO the Ashdown amps and cabs ROCK...try one now!

    MODERATOR: I don't work for Ashdown or any subsiduaries or distributors. I am a poor semi pro musician, who has to buy his own gear and I am expressing my opinion on Ashdown's products. What I'm saying is that I hope this doesn't contravene any commercial posting rule, if it does feel free to edit. Thanks
  10. john turner

    john turner You don't want to do that. Trust me. Staff Member

    Mar 14, 2000
    atlanta ga
    lol. it certainly shouldn't. :)
  11. tekhna


    Nov 7, 2004
    Kelly-Dropped you a PM!
  12. Kelly Lee

    Kelly Lee Yeah, I'm a guy! Supporting Member

    Feb 17, 2004
    Marana, AZ, USA
    Replied to tekhna! :D
  13. tekhna


    Nov 7, 2004
    And after much consultation with Kelly, I now have an RAH250SMX. And when it gets here I will have a showdown of epic proportions between the Trace, my Behringer BX3000T and my friends MAG300H-All supposedly very very similar!
    I am excited!
  14. nonsqtr

    nonsqtr The emperor has no clothes!

    Aug 29, 2003
    Burbank CA USA
    It's a miracle Gibson is still in business.
  15. I am glad they started Ashdown
    -If True-
    That is awesome
  16. And here's me thinking trace died years ago

    Ill be honest, never liked any of the amps i tried, but the one in the practice rooms that used to have a UV light in it was cool :p
  17. Toasted


    May 26, 2003
    Leeds, UK
    He's right :)
  18. i love my trace gear.
    infact, i just love trace. my wee' 2x10 and Trace GP12SMX AH250 totally owned at our last show on wednesday. The stage was shaking (as it was last sunday, and will be tomorrow!). Muwhahaha!!!

    its a real shame Trace went of business :( major bummer for me! always get complimented after every gig - wednesday, the sound guy "your bass amp, it sounds amazing!" (heavy french accent) - sunday "you know haigie, its a lot mor epowerful than i expected it to be! sounded good" (our sound tech) - numerous fans "oooh, neons!!!".

    mmm. :smug:
  19. Thanks to Kelly for the info, yes it was Mark Gooday who's name I couldn't remember.

    Sorry if its old news, but the official close of the Trace name happened only a cuppla days ago.

    Disappointing somewhat, because they were THE name of bass amplification in the 80's, were they not? Every name player (ok, big leap there) played Trace at one time.

    I love the Ashdown high end stuff, not a fan of the licensed product (small practise amps etc). I bought one of the first Ashdown amps because I knew how much quality a new manufacturer would put into their product after coming from Trace, and I wasn't wrong - brilliant amps.
  20. JazzBassvb


    Aug 5, 2003
    Yeah that's a bummer about Trace.

    I bought their Commando 15 combo around 1995 or just before and I still have it. Other than the cats using it as a scratching post and it looking a little rugged, it has held up fine.

    I have replaced the speaker with an Eminence and that sounds as good as new. The switches make a huge difference in sound and I love the slap tone I get out of it. Great little combo.

    Just wished it had a little more power, but it's fine for a practice combo.

    Too bad.