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Using the internet to spread the word about your album

Make friends with bloggers...good ones. Find out where your fans visit on the web and promote to them. Put up some stems on your site so people can remix them. CD Baby, iTunes, FB, Twitter, Myspace, etc. etc. ad nauseam. There's much better resources than I for this sort of thing, including other people visiting this forum. But I would suggest you follow in the footsteps of bands that you feel a kinship with and mirror (and make new) their promotional avenues for yourselves.