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Warning: Gear prices are about to jump up

So says my Sweetwater sales rep in this morning's email. Here's a portion of the email:

"I wanted to personally let you know that we are expecting price increases on many of our brands in the coming weeks. These increases are due to shipping, production, and supply chain issues in the music retail and manufacturing industries. If there is a piece of gear you are on the fence about, now is the time to buy!"

I'm sure many of you got the same email. I guess we've been warned.
 
Yeah you and everyone else on their mail list got that email. Lol

it's called marketing. They need end of the month numbers and want you to buy now out of fear you will pay more later.

I don't understand why people think their sale rep is their best friend. Like he cares one bit about you, your dog or what is wrong with your car. All they care about is what you spend. When and only when you get that are you no longer a sucker.
 
They should go up. A lot. They should have gone up years ago.

In 1985 my music store was selling Squier strats for the (at the time) unheard of price of $199. Dirt cheap and superb quality.

In 2020, I can get a Squier strat of almost equal quality for $199 - or less if I'm savvy.

35 years. 35 years of no increased cash flow. Does electricity cost what it did in 1985? A store clerk? By God, you all bitch about the quality of service at Guitar Center. How the stores are understaffed, worked by idiots. Did a one of you ever stop to wonder why that might be?

And people wonder why music stores went out of business. If y'all want to have any stores or manufacturers left at all, you should welcome such increases. Because if these folks can't make money building you instruments and amps....they'll stop building them.
 
Creating a sense of urgency is what they teach you in Salesmanship 101.
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They should go up. A lot. They should have gone up years ago.

In 1985 my music store was selling Squier strats for the (at the time) unheard of price of $199. Dirt cheap and superb quality.

In 2020, I can get a Squier strat of almost equal quality for $199 - or less if I'm savvy.

35 years. 35 years of no increased cash flow. Does electricity cost what it did in 1985? A store clerk? By God, you all bitch about the quality of service at Guitar Center. How the stores are understaffed, worked by idiots. Did a one of you ever stop to wonder why that might be?

And people wonder why music stores went out of business. If y'all want to have any stores or manufacturers left at all, you should welcome such increases. Because if these folks can't make money building you instruments and amps....they'll stop building them.

Yup. A bunch of folks have no idea how business and the economy work.
Everyone expects a raise every year, but bitch when prices go up.
 
They should go up. A lot. They should have gone up years ago.

In 1985 my music store was selling Squier strats for the (at the time) unheard of price of $199. Dirt cheap and superb quality.

In 2020, I can get a Squier strat of almost equal quality for $199 - or less if I'm savvy.

35 years. 35 years of no increased cash flow. Does electricity cost what it did in 1985? A store clerk? By God, you all bitch about the quality of service at Guitar Center. How the stores are understaffed, worked by idiots. Did a one of you ever stop to wonder why that might be?

And people wonder why music stores went out of business. If y'all want to have any stores or manufacturers left at all, you should welcome such increases. Because if these folks can't make money building you instruments and amps....they'll stop building them.
Fully agree with this. The biggest problem though? The money that gigs that are paying are still basically what it's been for the last 30 years too lol.
 
Yeah you and everyone else on their mail list got that email. Lol

it's called marketing. They need end of the month numbers and want you to buy now out of fear you will pay more later.

I don't understand why people think their sale rep is their best friend. Like he cares one bit about you, your dog or what is wrong with your car. All they care about is what you spend. When and only when you get that are you no longer a sucker.

And yet, the sales rep has a reputation to maintain. If prices do NOT go up as he predicted then it eventually makes him look like a liar. So, I trust him on this one. Sure, he's making a sales pitch, but take it for what it is - information that might be useful to someone who might otherwise consider putting off their next purchase.