I like that the Flintstones used to advertise for Winstons... or was it Marlboro? I can't remember. Either way... funny ads.
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What are your thoughts on Advertisment?
- Thread starter crispygoat
- Start date
Advertisers typically target the "lowest common denominator" in their audience (so does the news industry). This means that the commercial you are watching is at the level of someone who has an IQ of about 82. That's fine if you have an IQ of 82, but it's annoying if your IQ is closer to the average of 100 or higher.
No wonder I hate marketing so much, my IQ is double that of the ones that it is aimed at.
lowsound
Having worked in advertising I can say this is true, but it's kind of approached from a different angle. Universal messages understood in multiple cultures, languages, ages, etc are the most compelling because you get more for your money. I worked on the "Just Do It" Nike campaign, and the Garorade "Is it in you?" campaign. Both used simple language that is easily translated (saves printing costs), and compelling black and white imagery with the "color" being the product. This was the philosophy going into those campaigns. When you have a multi-national conglomerate, you have to appeal to the LCD, because of the scope of your market. It's not so much about IQ as much as it is about appealing to all your markets in the most effective way.
Think of Coca Cola. The christmas bottle cap ads with the polar bears, for instance. No language. That commercial is shown world wide. The only language required is the print stamp of the coca cola bottle cap in whatever market the ad is showing. One ad, worldwide distribution, and a little tweak that any goof with photoshop can do.
Anyway. Back to the antics.
Gawd, that avatar creeps me out. . . .
Good job.
Yeah. Yours kind of creeps me out too.
Yeah. Yours kind of creeps me out too.
You think that little avatar is creepy, you should see the original.
You mean...insurance companies don't really care about me or my family's well being?
Good advertising is an art form, in print, on TV, in radio or in movie product placement.
The best ones catch the eye, hold your attention, tell a story and send a message in a few seconds.
I like humor based 'soft sell' advertising.
Oh yeah, and ads with boobs.
The best ones catch the eye, hold your attention, tell a story and send a message in a few seconds.
I like humor based 'soft sell' advertising.
Oh yeah, and ads with boobs.
Currently there's the Macbook and iPhone campaigns running.
Like on the ESPN site.
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It's on the MTV site too.
Please do not denounce all of marketing based on advertisements. The two are NOT synonymous.
I study marketing at college, we don't even touch advertisements because that is only a very small segment of what we can do.
Advertisements serve their purpose well. If they're good enough to be talked about, they work. If they're bad enough to be talked about, they're doing their jobs too. Good or bad, if it stays on your mind, it did its job.
Higher than Einstein of Stephen Hawking, I see. I'll keep my eyes and ears open for the great revelation.
No, 160 is the minimum for Mensa, or the top 2 percentile in the world. Einstein was closer to 200 and Stephen Hawking has an IQ that is closer to 300.
lowsound
Depends on the source, I guess. According to Link Removed, which acknowledges and links to Mensa, you should be winning a Nobel prize before all is said and done. Post a pic of the award when you get it.
I find the ways they can manipulate human psychology to be really fascinating stuff. Given that I have no scruples about being a ruthless bastard like that for a fat paycheck, I'd totally go into marketing if only I was creative enough in that way. Since I'm not, I think corporate law is a better way for me to become a goon for The Man.
Depends on the source, I guess. According to Link Removed, which acknowledges and links to Mensa, you should be winning a Nobel prize before all is said and done. Post a pic of the award when you get it.
i'm not alone in the knowledge that IQs mean just about nothing, right? what's your physical IQ score? and there are different IQ tests and ways to submit the results to get in to mensa. not that it matters.
