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What happened to Rickenbacker?

Rickenbacker is doing absolutely the worst job at marketing of any guitar maker I’m aware of. Marketing isn’t simply about selling more stuff, it’s also about brand building. If they want to keep selling instruments in the $3K - $5K range, they need more brand esteem.
And what is brand building if not a euphemism for "selling"? You're talking in circles.

Rickenbacker sells everything they make two years before they make it already and aren't trying to grow. And in terms of brand recognition, there isn't a musical genre where their instruments haven't been featured prominently, from rock to metal to prog to jazz to pop; and look at the roster of artists who have used them. They need marketing like water needs "wet".
 
LOL, bin there done that ;) . Where I grew up, we believed Queen's English is what the family down the block spoke.... they had recently moved there from Flushing, Queens.
My Fav. band lives in NY..Foreigner..saw them when they played Adelaide in the 90s..loved Lou Gramm's voice and my fav. bass player was with that band..Bruce Turgon..both Rochester lads.
 
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there isn't a musical genre where their instruments haven't been featured prominently, from rock to metal to prog to jazz to pop; and look at the roster of artists who have used them.

30+ years working one of the world's major jazz festivals - the only Ric guitar or bass I can recall was Chris Brubeck's bass (with Jazz Bass pickup). Any others? Not trying to be contrarian, just had not thought about it until now.
 
30+ years working one of the world's major jazz festivals - the only Ric guitar or bass I can recall was Chris Brubeck's bass (with Jazz Bass pickup). Any others? Not trying to be contrarian, just had not thought about it until now.
stanleyclarke.jpg
 
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Bought several from The Rick Page, dont know if you still can.
Ther is a White 80's, 4003 on Reverb. Course its $4500.00.
 
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I’ve only had a couple interactions with Thomann, both excellent. I bought a flight case that arrived with minor damage, they sent me a new one and let me keep the first one, now I have two! The “damaged” one has a ding the size of a pencil eraser in one side, a bit of black tape and it’s gone. Excellent customer service and quick response. That price for the Jetglo isn’t much higher than in the US, I’d jump on it.

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Says they are sold out, “ available in a few months”. Dang it!
 
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30+ years working one of the world's major jazz festivals - the only Ric guitar or bass I can recall was Chris Brubeck's bass (with Jazz Bass pickup). Any others? Not trying to be contrarian, just had not thought about it until now.

This thread ended back @ post #93 ... but just so it doesn't end on a "13"

They are still used in Rock/Pop/Metal etc quite a bit, the Ric @ Jazz festival comparison is perhaps just a smidgen unfair ;) , not really their preferred genre [like MM Bongos w/ Jump-Blues or Rockabilly ]. The Ric basses have generally done well & had their constant string of fans, bass heroes & stars since the 60's. They are just insanely/too expensive for most people to afford now (and + many of the points above put people off).

Ric guitars are a different matter, after the Beatlemania & Brit invasion, Byrds usage died down, they lost most of their "heroes" & were actually quite cheap to be had at the end of the 70's & many low income punk bands had them. Even new, my first non pre-owned self bought electric guitar was a Ric 360 in 1980, bought it for a decent price from what I had earned working two jobs as a busboy & waiter [and that very same guitar had been sitting in the shop *before* I started working, was not a hot item]. I would imagine this not being possible today, even for a used model. The E2 guitar sales & prices picked back up after John was murdered & via MTV when the New Wave & Romance stuff became a visual thing and started making them chic again.... and perhaps because in ~'84 Ric finally introduced truss rods which adjusted the neck and not just hold it in place to where you bent it ;) .
 
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This thread ended back @ post #93 ... but just so it doesn't end on a "13"

They are still used in Rock/Pop/Metal etc quite a bit, the Ric @ Jazz festival comparison is perhaps just a smidgen unfair ;) , not really their preferred genre [like MM Bongos w/ Jump-Blues or Rockbilly ]. The Ric basses have generally done well & had their constant string of fans, bass heroes & stars since the 60's. They are just insanely/too expensive for most people to afford now (and + many of the points above put people off).

Ric guitars are a different matter, after the Beatlemania & Brit invasion, Byrds usage died down, they lost most their "heroes" & were actually quite cheap to be had at the end of the 70's & many low income punk bands had them. Even new, my first non pre-owned self bought electric guitar was a Ric 360 in 1980, bought it for a decent price from what I had earned working two jobs as a busboy & waiter, I would imagine this not being possible today, even for a used model. The E2 guitar sales & prices picked back up after John was murdered & via MTV when the New Wave & Romance stuff became a visual thing and started making them chic again.... and perhaps because in ~'84 Ric finally introduced truss rods which adjusted the neck and not just hold it in place ;) .

Oh, I agree. I know that Rics have had (and still do) a large footprint in the music world - in some genres more than others. It's just that as jazz was specifically mentioned I had to think hard for any examples.