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What is up with Fender's website

Sometimes it can be an issue with your ISP (Internet Service Provider). If they have to fail over to a backup link which happens to be in a different country (like Japan), you'll experience issues like this.

If it's still happening, go to Invalid Link Removed and see if your internet traffic is being routed from some other location.
 
The Fender website has always been almost unbelievably poor for such a big corporation. The Squier section is the worst. Never up to date. Not to mention the Squier website where clicking on practically anything will send you to the Fender website with it's useless Squier section, lol.

If you're looking to browse through Fender's current offerings it's much easier to go to a major online dealer and do it there. They are always a lot more up to date than Fender, are easier to navigate and have filtering options that aren't completely brain dead.

Ever tried doing something as simple as searching for P-bass pickups on the Fender website? You would think it was as easy as navigating to the bass pickup section and click "precision bass". Nope, that filters out 2 of the 5 available P-bass pickups. The only way to see the full selection of P-bass pickups is to browse through ALL bass pickups. And if you make the mistake of actually clicking on any pickup below the first page you have to re-load every page downwards to get back to where you were.

That's just ONE example. The entire website is full of bugs, poorly updated and generally rubbish.
 
Try living in Australia or New Zealand. 50% of the things that people here on TB link to at Fender won't show up. Surprisingly even the Rumble Stage 800 which i played at a store in Christchurch yesterday wasn't accessible on the site a few days ago.
 
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I went to Fender US website and then went to the bass link and then shop basses and then to the Precision bass link and it automatically jumped to Fender Japan website to shop.
Can't a corporate company like Fender have there site working properly!!!!
Hah, interesting.

I went to Invalid Link Removed
Site was in English.
Scrolled to bottom of page, clicked the region selector, selected Japan, reloaded page.
Site was in Japanese.
Scrolled to bottom of page, clicked the region selector, selected US English, reloaded page.
Site was in Japanese.

Whoever's maintaining Fender's website has a bug to fix.

OP: What you have to do is remove the site data. When I deleted the cookies and cached data for fender.com, the site reset to US English for me.

The exact process depends on the web browser you're using so I can't provide detailed instructions, but generally speaking you want to remove fender.com cache, cookies and local data; in many browsers you can do this through a "Manage website data" type option in the browser's settings or control panel.
 
Hah, interesting.

I went to Invalid Link Removed
Site was in English.
Scrolled to bottom of page, clicked the region selector, selected Japan, reloaded page.
Site was in Japanese.
Scrolled to bottom of page, clicked the region selector, selected US English, reloaded page.
Site was in Japanese.

Whoever's maintaining Fender's website has a bug to fix.

OP: What you have to do is remove the site data. When I deleted the cookies and cached data for fender.com, the site reset to US English for me.

The exact process depends on the web browser you're using so I can't provide detailed instructions, but generally speaking you want to remove fender.com cache, cookies and local data; in many browsers you can do this through a "Manage website data" type option in the browser's settings or control panel.

Thank you for your advise, I did exactly that deleted cookies & cache to see if it resets but with no luck at all.