I'm mid 60s and I'm in the audience for that kind of music. I've also been fascinated how may artists draw crowds that could be their grandparents. This is not good for these artists long term because a greying audience is a shrinking audience. I think some of it has to do with the oversized role of music played in the lives of boomers...once a music lover, always a music lover? A lot of stuff that falls under the "Americana" umbrella is of interest to people who grew up with folk-rock, LA singer-songwriters, southern rock, the Rolling Stones, Neil Young, the Dead, etc.
On the other hand, I play in bands where we're all 50+ and the audience is mostly younger than us. Strange business to be in
I have two long-time friends who I've played with off and on since the 1980s. They had a popular cajun band when I first met them. I subbed with that band before we started a side project with New Orleans R&B at the core but covering everything from punk to 1930s hillbilly music to Black Sabbath (seriously). The drummer got in touch recently asking if I was up for another shot once the pandemic cools down, this time playing contemporary rock and R&B...something I know nothing about. Guess it's time to start schooling myself
