Like I said, I don't play websites so I honestly couldn't care less. If the builder is making a great product a sweet website won't change that. It won't help if I don't like the product either.
Just different priorities. Then again I've never been the usual TB consumerist... never really saw the point. People here get attached to lots of things that in the long run don't really matter. A website is a complete non-factor as to whether or not I'm not going to "reward anyone with my money". That'll be up to the instrument and the builder's rep if there is one. I guess that's because I'm used to dealing with people and products from before websites existed.
First off, my post is written in the lens of someone who works with graphic design, and one of those things I do work with is web design. Albeit I didn't do much, I learned quite about it, so please, bear with me.
I don't know about you, but a website does for me matter if:
A: The manufacturer/luthier is still in business. Chances are, a website that looks like it was designed in 1995 probably WAS designed in 1995 and wasn't updated since then.
B: The manufacturer/luthier wants to make a good first impression.
Yes, I know Ken Smith makes a good bass (I have yet to try one myself; I have my thoughts of the man behind the bass but that's for another thread), but his website honestly looks poorly done. Let's dissect it:
First thing when I look at the website is the JPEG artifact laden picture of quilted maple, tiled to make it look like a drug induced nightmare from 1972. It's nauseating, and honestly if I keep staring at it longer my eyes hurt.
Second is the scrolling marquee of Ken Smith's strings. It's annoying and distracting; plus, if I want to click on the red hyperlink I have to go quickly because it's a pretty quick marquee. Also, shouldn't that message be under the "STRINGS" page, rather than the front of the website?
Third is the giant picture of two basses superimposed on an American flag. Now, I don't have a problem with the subject matter, but the way it was done leaves a lot to be desired. Again, I see JPEG artifacts in the stripes, and the red, white and blue text is a bit trite. And don't get me started on the headstock logo. I know these are Ken Smith basses; I don't need the logo to tell me that.
Scrolling down, I go to the Quick Jump menu. Now first off, this isn't necessary if all of these are within their respective menus under the Basses page, but I digress on that. What bothers me is the clashing background clipart of what looks like to be "outer space" and the red lettering. "Outer space" meaning, something similar to children's bedsheets of planets and UFOs. Again, it looks trite and out of date.
I could go on and on about the website, but point is, websites do make an impression. It gives me an idea on how the builder presents himself, and how organized his operations are. If the website I see is cluttered and out of date, I get worried. First, if he is out of business, and second, if he is disorganized. Not saying this is the case with Smith, but websites are important.