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Why so expensive in North America?

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Watched a review of the Squier Affinity Active Jazz bass by UK-based podcaster Jonny Dibble yesterday. He had lots of good things to say about the bass, especially since one can buy it for under £270 (about $340 US).
Sounds pretty good so I checked them on Sweetwater and Guitar Center - where are wasayyy more expensive. Checked Canada’s Long& McQuade store, same thing…
I thought maybe Jonny was wrong about the price, but nope. Anderton’s has it … also Thomann in Austria? Germany?
So why do these bottom-level, Chinese made basses cost us North America bassists so much more than it does for our European bass brothers and sisters?
 

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