How's this any different from offline performances? There'll always be the few people believing "the sound/music is all that matters" while the mainstream pay attention to the overall package and appearances more than just audio alone.
Hi @socialleper, I've been reading this entire thread and I think this needs to be said, and I genuinely mean this without offence: I believe that much of the confusion here arises because you and many others in this thread are assuming your own personal views and experience are applicable to describing the world and other people's views and experiences (which may or may not be valid). For instance, your frequent mentions of things like "I've never heard of them"... Please correct me if I'm wrong, but implicitly you seem to be suggesting that "if I've never heard of them, they can't be that famous" or "if I can't find it interesting, I don't understand how others can be interested in it", and therefore it casts doubts on the legitimacy of the whole youtube enterprise. Am I misunderstanding what's going on here...?
In my defense, I did say up front that there was going to be a little old coot ranting going on here. So, yes, of course I know that I'm shaking my fists and grumbling "Bah...you damn kids" a little.
However, I am going at this from the angle of a guy that is kinda on top of a lot of stuff. I'm always on the prowl for new music, I read the news, I read music trade magazines, I have two teenage kids, and I pay attention to what is happening around me. I hate the living daylights out of sports but that doesn't mean I don't know when the Super Bowl is or who is in it. I despise pop but I can still identify the artists and their names. I work in IT so I'm far from a technophobe. As a guy with a long view of cultural trends, I don't see things often leaving the YouTube box if that's where they are born. And because it is such a democratized thing that anyone can do, I would say that the odds of being noticed are even more stacked against you compared to traditional methods because rather than competing against thousands of musicians in a city, your are competing against possibly billions (with a B) for attention. Those that "make it" may be a even smaller minority than musicians that make, and it seems like their translation into mainstream fame is minor. As I've said, I only know one of them because of a South Park reference. Which stands to reason because the idea of people watching another person comment while playing videos is so incredibly dumbfounding that I think it successful shoves infantile sloth up its own @$$, creating some kind of horrid mobius loop of societal failure.
Through this discussion I've learned some very reasonable explanations as to why some, and other very specific people, do what they do with YT, and it painted a clearer picture for me. I've learned how YTs payment scheme works and why people are so tight lipped about it. In that regard, I think I've been pretty successful here.
It is probably a little wrong of me to go after non-music related trends on YT as they fall outside the scope of this thread, and if we are going to start cataloging human dumbf#ckery we would be here for a very long time. So that's on me. But I think my point about the damage\danger some of the insular environments YT creates for people that are trying to produce music are still valid. I also still feel very strongly about the points I've made about how "social media" seems to actually push people away from each other rather than bring them closer. The desire for acceptance and validation from anonymous strangers as a form of "success" being little more than a narcissistic exercise in dream fulfillment; etc.
The discussion about solo artists is also a little bit of a tangent, but I'd like to point out that the lack of success of solo instrumentalist albums in traditional markets means the odds of success in a digital medium are still as bad. If I was alone in finding them tedious, you'd see a lot more of them around.


on youtube.
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or make a youtube video on any DEEPER personal beliefs about YT.