Which ones and why? I'm not saying you are wrong. Actually I tend to like your "walk to the beat of my own drum" take on things.
1. Trashing other bands in your scene isn’t hurting their rep. It’s hurting yours.
I agree with this one
2. Acting disinterested with folded arms at the back of the room at other bands’ shows does not make you cool. Singing along at the front of the stage does.
I don’t agree with this one. Our local scene may be different with yours, but by and large, our players are narcissists, who aren’t going to do a thing to help you. You can spend all night, every night, cheerleading other bands, and it isn’t going to do a thing to help you here.
3. Looking like a rock star isn’t as important as sounding like one.
While this should be true, it isn’t. There are plenty of successful people who don’t sound very good at all, but look like the genre they play in, and look better than someone less successful who may actually play better.
4. Image is actually important. Cargo shorts are for dads at a barbecue. Not for musicians on stage.
I agree with this, up to a point. There are bands that cargo shorts are perfect for.
5. Being respectful and friendly will take you much further than being superior and entitled.
I couldn’t disagree more. Being respectful and friendly in this town will get you walked on. Run over. Trod into the ground. Being fake nice to people, but acting like you’re a big deal seems to be the chosen “way of being,” and yes, I’m cynical and angry, but five years of this BS has gotten old. Being nice to soundmen gets you lousy sound. Being nice to club owners gets you no gigs. Being nice to other bands? The kiss of death.
6. Going to other bands’ shows is THE most important thing you can do to support your scene.
I couldn’t agree less. Going to other bands’ shows just means more people in the audience for that band, and you just helped them keep the gig that you can’t get. If I go to three of your shows, and don’t see you at any of mine, we are done. Wild horses won’t drag me to your next show. Use some other poor rube to fill the seats at your sorry show.
7. Your scene’s gatekeepers are friends with each other. Get in with one and you’ll get in with them all. If you piss one off, prepare to be blacklisted.
You can be blacklisted without even doing anything wrong. This is a cliquey town; I’m sure many others are the same. Being the new kid will keep you on the wrong list; not going to school with many of the “cool kids” will do the same.
8. You don’t need press to pack a show. You need
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We played a Saturday night at a club, and the manager bragged on how it had been packed on Friday. I mentioned to him how I had seen about sixty ads for Friday, and not a single one for Saturday, and how on their calendar, the other band’s Friday show mentioned the band by name, but on our night, we were billed as “live music.” He looked at his shoes, and said, “sorry man,” and I think I made my point that if we had a somewhat full room, that was good on us, but no way could we pack the room to standing room only with that kind of advertising presence.
9. Physical promotional materials are still incredibly important. Get out into the world and put up some posters and hand out some flyers. Don’t spend all of your time on Facebook.
True, but the local papers and radio are the best advertising of all.
10. Facebook is dying. If your entire promotional plan relies on it, you’re doomed.
Facebook is not dying. That’s just dumb. I’ve filled rooms using facebook, THIS YEAR.
11. You need to conquer your hometown before you can hit the road. If no one cares about you locally, what makes you think people will care about you anywhere else?
True.
12. Touring means nothing unless people actually show up to your shows. Do not tour unless you know how you’re going to get a crowd at every show.
True.