"A Beutiful Mind" was about about a brilliant mathematician that went nuts. It did very well at the box office.
How many folks knew who John Nash was?*
How many folks are mathematicians?
Well, you only need to print "This movie is about the 19xx nobel prize winner of Mathematics, that invented a theorem that completely changed the world of modern economics" on the sleeve, and people will get interested, there's a media attention value in the nobel prize itself.... and the rest, is far more interesting to most people than "changed the way the world played electric bass" ...
D.Don