I could see it being useful in the case of alternate tunings/wildly different string gauges or switching between the two on the same bass. In the idea I suggested with a modified screw, you could just switch out the screw for a different gauge. It gives DIY guys a way to make completely reversible nut adjustments, which I could also see the advantage of. Once you get it set to wherever you want it though, chances are you shouldn't need to touch it again unless you sell the bass to someone who wants a different setup, or if the screw wears down. In that case, a quarter/half turn might be useful, 20-100 years down the road.
It definitely is a marketing thing, and in that sense does a great job of feeding into that "my bass is customized/customizable and yours isn't" mentality. It's also something they can put on a bass and say is different/better/innovative when compared to traditional materials and nut design. I could see it being faster and easier (therefore cheaper) to train someone in the factory to turn a screwdriver instead of file a nut, so in that sense it could be a cost cutting mechanism at the factory level as well.
This does kind of smell of a way to fix something that isn't broken or innovate in an area that really doesn't need it, but if it sells basses or replacement parts, it has done its job. I am still happy with what's on my basses now and have no intention of changing them, but I think it is an interesting concept.