Nike at the very bottom of the heap? That's interresting, 'cause that's not the impression I get over here. Mostly because Nike is a very visible brand, both in advertising, at different sports events and in stores. Their top of the line runners' shoes, f x, are quite expensive, as well.Passinwind said:I'm familiar with No Logo, but haven't yet read it. I will, thanks. None of the companies you've mentioned are considered even close to "the best" where I live, although Dell does have a good bit of repect. In fact, I consider Nike to be at the very bottom of the heap, quality-wise. I'm asking a genuine question here though, I would welcome more examples such as yours.
Adidas on the other seems to be big in the football world, and IIRC, the balls used in the Euro 2004 championships were made by them. Please correct me if Im wrong, though.
And in the case of Dell, they might not have that much respect in the professional world - as I implied above - but they do have a great share of the consumer segment of the market. This does not mean that they make the best product, but maybe the best product at a specific price point, and maybe also the most well known to the general public. And this is often more important for a company's success than sheer greatness.
I also think most cell phone makers - like Nokia and SonyEriksson - use a strategy much like Dell's, where they contract factories to make parts, and/or assemble complete phones for them, rather than starting factories of their own. If this is unethical or not depends on how far you're ready to stretch your ethics.
Still, my examples may not have been the best, so, like passinwind, I welcome more. I'm not quite on target.

